It’s a new year which means loads of new opportunity to grow your business. These quick tips and provided resources will help you focus your efforts on the key trends and opportunities of 2016. Here’s to a great and prosperous new year!
Invest in Content Marketing for More Bang for your Buck!
Content marketing is no longer just a trend, it is a verified and effective form of marketing that requires strategy and investment. Content marketing, at its very core, is providing information to current and potential customers with the goal of building trust, developing a brand identity, and showing that your brand has expertise in the subject or industry.
While content marketing does provide great SEO benefit, the true power is its ability to create and build relationships with prospects and current customers. If you can provide valuable insight on a subject, people are much more likely to give you their business. According to Content Marketing Institute, 80% of business decision-makers prefer to get company information through a series of articles versus an advertisement.
If the preferability of decision-makers and consumers isn’t enough to justify content marketing, then maybe the ROI will. Content marketing costs 62% less than traditional outbound marketing and generates 3 times as many leads. You’re most likely doing some form of content marketing but it’s time to go all in! Invest the time and resources it takes to produce valuable content for your readers.
Don’t know where to start? Check out Moz’s comprehensive guide to content marketing. The series covers everything you need to know and has been very beneficial for Justuno’s content marketing strategy.
A Personalized Website Experience Drives more Engagement and Sales
It’s no secret that personalized content yields better results when it comes to online advertising & marketing. Personalization is a huge focus among online businesses for 2016 and is a must for improving website experience and sales conversions. In a study by Econsultancy, 94% of businesses stated that personalization is critical to current and future success.
However, in 2015, implementing personalization wasn’t as easy as it sounded. More than half of online businesses stated that their website experience was not personalized. Digital marketing technologies are now becoming available to almost any size of business. This means personalization will be achievable at pretty much any scale.
Use Paid Social Media Advertising
You’re most likely marketing on social media in some form but the game has changed. Many businesses are investing in social media advertising to expand brand visibility, drive traffic, and ultimately drive more sales. Every major social network offers some form of paid advertising now which means you have a few options to test out and see what works for your business.
The key with social media advertising is to measure results. Most payment to social networks is based on pay-per-click so while you may be driving more traffic, it may not result in actual sales. Test out different social channels to see what makes sense for your business. Here’s a breakdown of the pros and cons of each social network’s paid advertising.
Video is Better
Visual content has become the medium of choice for many businesses because it’s easily absorbed and if done correctly, can present information in a more effective manner. It’s these reasons why 96% of consumers find video helpful when making a purchasing decision.
Popular types of videos include instructional videos, humorous videos, and product/service videos. Video marketing is an absolute must in 2016 so get filming! Here are seven tips for launching a video marketing strategy.
Mobile is a Necessity
With 87% of the digital generation having their mobile devices within reach, having a mobile website is no longer an added benefit. It’s a necessity. Your brand and website need to be accessible to everyone and that means you must have a well functioning mobile website.
Shoppers and business decision makers are turning to their mobile devices to research, compare, and ultimately purchase products and services. You probably have made the jump to mobile but optimization is key. Here are a few tips from the team over at Hubspot.
What else do you plan to focus on this year? Post your tips and resources in the comments section below. You may just see it added to this list of marketing tips!