6 Key Aspects of E-commerce That Are Often Overlooked


There is no doubt that e-commerce is now a well-rooted manner of conducting business and that the area it covers expands every day. Though the principles of e-commerce remain fundamentally the same, the conditions change along the way dictated by the requirements of the ever-growing market, constantly increasing the multitude of different features and services offered. And it is this very multitude that causes neglect of some important features of e-commerce in general. Here are six key aspects that are often overlooked, something that needs to be remedied as soon as possible.

Fast and Safe Delivery

Having the product advertised and sold is just the beginning of your sales process. In order to complete it and make your money, the product needs to be delivered to the customer. That is, delivered undamaged and as soon as possible as cheaply as possible. This is the only way you can be sure there will be no refunds requested and no negative feedback. Therefore, make sure you choose a reliable delivery service, the one that is punctual and that offers several shipping options with different price range and speed so that the customers may choose the ones they prefer and can afford to.

Expand Payment Possibilities

Credit card payment surely is already available on your website. Perhaps PayPal and debit card are also included and though this meant more than enough recently, things are starting to change rapidly and will continue to do so. In order to drive more website conversions, it’s imperative to offer a variety of payment options. Mobile payments and other alternative payment services are taking on the e-commerce market and if you wish to expand your domestic customers’ base, keep the current one and go for international ones as well, you will have to jump on board of alternative payments as soon as possible.

Email List Building

The average e-commerce conversion rate is 1.84%. This means that over 98% of shoppers do not result in a conversion. In order to keep interested shoppers coming back to your site, you need to build your email list. Email has an ROI of over 4,000% and remains the most direct way to marketing to shoppers. Yet many online retailers are lacking a definitive list building strategy and refuse to see the obvious value that a big list provides. Yes, email is old but it’s more effective than both PPC and social marketing. Here some ways to actively build your email list.


A well-defined niche you strongly believe you can stand out in is a far better approach than going with several niches at the same time and seeing where it takes you in order to decide later. You need all your energy, time, expertize and ideas focused on one niche at a time in order to fully develop your potentials and establish a firm presence on the market. Studying competition, learning from their mistakes and finding a spot where you can excel is something well worth your time as well.

Painless checkout

Regardless of how the world painless may seem harsh, the cart abandonment statistics show otherwise. Naturally, not all abandonments happen due to complicated checkout but it surely has a strong influence.

Imagine a situation where you found your new favorite shoes in the store, went to the cash register and were informed that you need to fill in a two-page form in order to pay for it and take them home. The same applies to e-commerce as well. Keep the checkout process simple, safe and user-friendly, it will not go unnoticed. There are also ways to drive purchases through the use of e-commerce promotions

It’s not just about making checkout simple, it’s also about making the purchasing decision easy to make. The cart and checkout process is where most cart abandonment occurs. Check out these abandoned cart recovery and prevention tactics that you can use on your site.


This is the key to long-term success for any business, especially in e-commerce. Your customers do not know you in person, so the only way to prove you are trustworthy is to be accountable at all times. Create a culture of accountability. If any questions are being asked, answer them in a timely manner. Any complaints expressed need to be resolved and seen through to the end. You return policy and money refund need to be honored without exceptions. This is the only way to keep your customers happy and the word easily gets around.


Starting up in the e-commerce world is a demanding task. Staying competitive and durable is even more so. Make sure you do not miss any of these aspects and be prepared to continually improve, that is the only way for your business to last.


About the Author

Oscar Waterworth is an aspiring blogger and a tech enthusiast from Sydney, Australia. Being a father of two and a working man, he somehow manages to find the time to write up an occasional post. He usually writes about technology and marketing. In his free time, he likes to travel and play futsal with his kids.

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