Category: Advanced Targeting

Commerce AI: Justuno’s AI-Powered Suite for Marketing Professionals

We’re excited to introduce Commerce AI, our new suite of AI-powered products that helps retailers create more powerful and refined product recommendations. Commerce AI syncs

Behavioral Marketing: Crafting an Automated Buyer Journey

What’s a behavioral marketing campaign? Behavioral targeting is a marketing strategy that bases the next action in a campaign sequence on each visitor’s previous actions.

Staying On Brand: How to Increase Conversions Without Offering Discounts

Staying on brand means being true to your brand’s identity. It’s consistency in marketing messages across channels, consistency in your products and practices, and most

Understanding UTMs & FBCLIDs: How to Build a Better Audience

You’re probably familiar with UTMs and how powerful they can be for creating targeted marketing campaigns. But did you know that Facebook has its own

Hey, can I have your number?

The number of channels for brands to communicate with shoppers has grown enormously over the years: direct mail, phone, email, Facebook Messenger, and more. However,