These days, discounts and free shipping offers are considered par-for-the-course in e-commerce marketing. In order to entice customers and keep them coming back, you have
Category: Email Marketing
When looking to grow a business or attract new customers, marketers know email will deliver. Email is the marketing channel generating the highest ROI. In
If the last email you sent to your customers had their first name merged somewhere in the copy and you felt it was personalized…you’re wrong.
While email marketing may be the oldest marketing channel, it still outperforms every other marketing channel and it’s not even close! For every $1 spent
Email marketing has an ROI of around 4,300% according to the Direct Marketing Association. But, what does that mean to you? How much return are