How To Create High-Performance E-Commerce Buyer Personas To Build Your Business Success
Great fiction writers create characters that come alive. They add bits and pieces of personality like kindling, strike a match, and set the pile smoldering.
Category: Personalization
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Facebook Messenger Marketing: 7 Personalization Tactics to Retain Customers
Imagine your favorite brand sending you a Facebook message right now— what version would you engage with more: one that addressed you by your name
Create Warm, Welcome Email Flows That Convert 1.9X Better Than Average
What exactly should you do once you’ve captured the email address of your site visitors? In this blog post, we’re going to study the welcome
SMS Marketing Is Changing The E-Commerce Landscape
Most of us probably wish our smartphones didn’t provide a weekly screen time report. Nonetheless, just as your phone reports how many hours you spent
Google, Apple, and Firefox Updated Policies on Cookie Tracking and Privacy
Cookies have long been the foundation of how the internet operates and how marketers are able to target specific browser segments. But cookies today are
The Post-Purchase Experience and Brand Advocacy
Brand advocacy is the ultimate goal of marketers who won’t settle for the traditional marketing funnel that ends with a conversion. With an increasingly connected