AOV vs. Ad Spend: Are You Making the Most of Yours?
E-commerce is a booming industry, and with increasing competition comes increased costs of advertising. This is why learning how to optimize your average order value
Category: Promotion Strategy
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Email Capture Promotions: Welcome vs. Exit Offer Pop-Ups
You may have heard the location is everything when it comes to real estate; well, timing is everything when it comes to lead capture. The
ROAS & Marketing Performance Metrics
So, you’re managing a budget and spending ad dollars on digital marketing campaigns, but how do you evaluate performance and ensure that the money you’re
Back-to-School Marketing: How to Drive More Q3 Sales
Back to School is the silent Q3 sales booster that can be worth almost as much to your bottom line as year-end sales. The National
Make Your Visitors an Offer They Can’t Refuse: A Guide to Creating The Ultimate Pop-Up
Will you marry me? … Probably not. Let me try that again. I’m a millionaire and I have a great personality 😇
Using Custom Gamification to Drive Double-Digit Conversions
Gamification is a marketing buzzword that’s been around for a few years when I said it you probably thought of a flashy spin-to-win with garish