We’ve recently released an advanced integration with MailChimp. This update provides Justuno users with a more robust integration with MailChimp lists and a variety of ways to collect more information from leads and customers.
In this post, we’ll cover five new email list building tools that you can implement and use today with our advanced MailChimp integration!
Build your MailChimp List with Justuno!
Before we get into the details, here’s a brief overview of the integration. Justuno users are able to collect valuable contact information using email capture and conversion optimization tools. Integrate email pop-ups with MailChimp, convert bounce traffic with exit offers, and sell more with website promotions.
Collected emails and contact information are automatically pushed into specific MailChimp lists. Users can then target contacts with follow up emails and push new contacts into marketing workflows.
WATCH: Erik and Robbie break down the new MailChimp integration and how you can use it to improve your email marketing.
What’s New with the Advanced MailChimp Integration?
Quick and Easy Integration
It’s never been easier to connect your MailChimp lists with Justuno pop-ups and promotions. Simply enter your username and password once, and your accounts will be integrated.
Simple List Selection
You no longer have to go back and forth between Justuno and MailChimp to integrate your lists. Your MailChimp lists will populate within Justuno for you to pick from as shown below. Simply select the list you’d like to send new contact data to and boom! You’re ready to go.
Add Segments and Tags to New Contacts
You can tell a lot about contact based on their actions on your website. Now, you can automatically tag and segment new contacts based on which pop up or promotion they engaged with on site. This provides the unique opportunity of marketing to your new contacts in a relevant and personalized manner.
Here are a couple of scenarios to get the ideas flowing:
- A visitor submits an email within a welcome email capture pop up which automatically tags the contact as a “new subscriber.” This contact is then enrolled in a five-part welcome series.
- A visitor submits an email within a free shipping promotion which automatically tags the contact as “interested shopper.” This contact receives the promo code on site and is sent a follow-up email with the same promo code. Multiple marketing touches and consistency of messaging are key for driving sales.
Add Fields to Collect More Visitor and Customer Data
Collecting more information on your visitors and customers will only help you better understand your target market and will also provide future segmentation opportunities. The new integration allows you to add more form fields to collect relevant information like gender, shirt size, shoe size, age, birthday, interests, and so on.
With this additional information, you’ll be able to provide relevant email content to each of your contacts which will help you drive more traffic and sell more moving forward.
Note: Keep things simple with additional fields. You don’t want to overwhelm visitors with too much work in filling out a form. Keep it short and only ask for information that is relevant to segmentation and personalization.
Auto-Populate Fields for Even More Data Collection
You can collect more visitor and customer data without having to ask them for it! This integration allows you to run hidden fields within your pop-ups that will auto-populate and then be sent into your MailChimp database. We have added in three hidden fields most commonly used:
- Current url (the url a user is on when they submit the form)
- IP address (the visitor’s IP address)
- Coupon code (the coupon code they receive in the post engagement)
This additional data allows you to learn a bit more about visitor behavior, to identify specific visitors, and market with email messaging that is consistent with website content.
Integrate Justuno with MailChimp Today!
This integration will revolutionize email capture for your business and provide you with additional tools for effective marketing automation. The advanced integration is now available to all Justuno clients. Here are the full MailChimp integration instructions.
Love this MailChimp integration and all it has to offer but not a Justuno user yet? No problem! Get started today with a free 14-day trial. No commitments. Just conversions!