In this inspirational and actionable episode of the eCommerce in the Trenches podcast, JD is joined by founder of Filly Flair, Laura Benson. Filly Flair is a women’s online boutique selling clothing, shoes, accessories and home decor.
This podcast covers it all! Laura and JD discuss the process of idea generation and finally breaking through to bring those ideas to market. Laura tells her own story of how Filly Flair got started and how she continued developing her ideas through this process.
JD and Laura also dive in to discuss omnichannel marketing, the need to always get in front of shoppers because of an overcrowded marketplace, driving repeat purchases, acquiring new customers and how you should approach Facebook advertising.
Episode 26 with Laura Benson is available below for your enjoyment. Be sure to check out the other great episodes of the eCommerce in the Trenches Podcast!