Marketing Podcast: Optimizing Email Capture with Stewart Anderson and Erik Christiansen

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Earlier this month, Justuno CEO, Erik Christiansen joined Stewart Anderson of MuteSix on his podcast, Spend 10K a Day. They discussed the importance of email capture, the value of the email address, and expanding your email capture opportunities and conversions.

Enjoy this 25-minute podcast that will help you setup up a strategy that will turn daily traffic into new email subscribers that you can directly market to through email campaigns.

 If you enjoy this episode, be sure to share it with your colleagues! 

Tweetables

“Email is a channel that you own. You own the lists, the marketing message and the delivery.” – Tweet This

“50-60% of your traffic consists of new visitors. These are emails that you have yet to capture.” – Tweet This

“Make the goal of capturing emails from 3-5% of your current traffic.” – Tweet This

“If you’re paying for traffic and have no plan for moving them further down the funnel, you’re just burning cash.” – Tweet This

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