Should You Use a Countdown Timer?

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pop-up with count down timer example

If you’re looking to better convert your daily website traffic, it’s great to try new things but more importantly, test your conversion tactics.

One way to drive action from website visitors is to create urgency. If we can create a sense of urgency using our website pop-ups, this could lead to an increase in conversions. A common conversion tactic to create urgency is to use a countdown timer within a pop-up. 

Below, I’ll show you how to set up an A/B test to see if adding a countdown timer to your pop-up will increase conversions.

Running an A/B Test

Check out the video below on how to set up and duplicate your promotions, one with a countdown timer and without a countdown timer. The point of this A/B test is to see how the countdown timer affects the engagement and conversion rates of your visitors.

The video begins with an intro to A/B testing, though you can skip ahead to 5:00 to get started.

It’s as simple as that! If you already have a Justuno account you can set up your own A/B test right here. In addition to identifying useful A/B tests, I outline all of my conversion optimization practices and findings on the community. The Justuno Community is your one-stop shop for practical use cases of the conversion platform. Visit the community here!

Want more information on conversion optimization?

Download the free guide to conversion optimization! This guide covers the basics of CRO, why it’s important, and how you can implement simple conversion tactics to increase conversion rates.

Other Notable A/B Tests for Website Pop-ups


  1. […] shoppers to purchase sooner. You can also create urgency within your promotions by implementing a time limit so shoppers know they need to purchase sooner rather than later. This created urgency is an […]

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