From a snowboard shop to retention infrastructure.
From a snowboard shop to retention infrastructure.
In 2011, two California natives turned a shared love of snowboarding into Sierra Snowboard — a $20M online retailer. Building it taught Erik and Travis what every store actually needs: a smarter way to capture, convert, and keep customers.
That lesson became Justuno. Fifteen years later, we’re still led by the same two founders and still proudly self-funded — no investors, no board, no roadmap dictated by anyone but the retention marketers who use us.
It’s let us stay focused on one thing: building the most powerful, resourceful retention platform in ecommerce.
In 2011, two California natives turned a shared love of snowboarding into Sierra Snowboard — a $20M online retailer. Building it taught Erik and Travis what every store actually needs: a smarter way to capture, convert, and keep customers.
That lesson became Justuno. Fifteen years later, we’re still led by the same two founders and still proudly self-funded — no investors, no board, no roadmap dictated by anyone but the retention marketers who use us.
It’s let us stay focused on one thing: building the most powerful, resourceful retention platform in ecommerce.
