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Black Friday Cyber Monday is retailers’ most important weekend of the year. We’ve got all the resources you need to make this your best one yet.

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Infographic of BFCM 2023 online sales: $38 billion total, $10.3 billion through Thanksgiving week, $9.8 billion on Black Friday, and $12.4 billion on Cyber Monday

BFCM 2023 by the numbers

Come and gone; here we are again with BFCM 2024, about to kick off. But first, let’s review last year’s performance.

Online sales reached $38B over cyber week 2023, up 7.8% from 2022, driven primarily by record spending on Thanksgiving and Black Friday, both up around 5-7% YoY.

Come and gone; here we are again with BFCM 2024, about to kick off. But first, let’s review last year’s performance.

Online sales reached $38B over cyber week 2023, up 7.8% from 2022, driven primarily by record spending on Thanksgiving and Black Friday, both up around 5-7% YoY.

Webinars & Videos

Check out our videos filled with best practices, quick tips, & must-have strategies for this holiday season:

Webinar

Reading Between The Data: 2023 Holiday Predictions

Webinar

50 Days Left To Unlock Q4 Results: What To Know

Webinar

Last Call for BFCM: A Holiday AMA

Webinar

Episode 3 Holiday Hustle 2019

Webinar

Episode 2 Holiday Hustle 2019

Webinar

Episode 4 – Holiday Hero Training 2018

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Holiday E-Books & Blogs

From holiday survey results and last-minute tips to pre-holiday A/B tests and more, we’re your one-stop for BFCM success. Keep checking back, as we will be adding content all season long.

Ebook

Better Than Ever Holiday Workflows

Ebook

Zero & First-Party Data for The Holidays

Checklist

2022 Holiday Preparedness Checklist

Ebook

12 Perspectives on Paid Media For The 2021 Holiday Season

Ebook

Paid Ads, The Holidays, And You: 2020 Edition

Guide

2020 Holiday Guide

Guide

2019 Holiday Guide

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Get started with a customizable holiday template!

Simplify your holiday marketing efforts with our customizable Justuno templates, designed to save you time and eliminate the hassle of starting from scratch. Create captivating campaigns, complete with festive designs and personalized touches, and connect with your audience effortlessly. Embrace the joy of holiday promotions with ease and focus on what matters most – spreading holiday cheer.

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Your next subscriber is already here.

Build an audience you can reach again and again—and turn more subscribers into lasting customer growth.

Start free trial

Book a demo

Your next subscriber is already here.

Build an audience you can reach again and again—and turn more subscribers into lasting customer growth.

Start free trial

Book a demo