Success Stories
Dynamic Site Promotions Drive Over 30% of Sales
Atlanta Light Bulbs (ALB), a premier provider of energy-saving lighting solutions since 1981, attributed over30% of online B2B sales to engagements with Justuno promotions over a six month span. With simplicity as the guiding factor for their pop-up designs, ALB leveraged their longstanding, positive reputation to successfully develop a B2B marketing strategy built on trust and urgency that converts significantly more website visitors into sales. Using BigCommerce as their e-commerce platform, ALB was able to get their new B2B pop-up strategy up and running with just one click.
The Solution
Before Justuno, ALB could not quickly change their on-site marketing messaging and lead captures. Now, Doug Root, Co-owner and President of ALB, is able to segment his website visitors easily and deliver relevant discounts and lead captures to potential customers: “A lot of our orders are large orders, so people want to feel like they are getting a discount. I can come in in the morning and decide I want to run a flash sale, then an hour later have a cool graphic and be promoting [the sale] on-site and grabbing new orders that we wouldn’t have gotten that day had we not had that flash sale.” In 6 months, over 31% of sales were from visitors who engaged with a Justuno promotion. Doug Root, Co-owner & President, Atlanta Light Bulbs
A lot of our orders are large orders, so people want to feel like they are getting a discount. I can come in in the morning and decide I want to run a flash sale, then an hour later have a cool graphic and be promoting [the sale] on-site and grabbing new orders that we wouldn’t have gotten that day had we not had that flash sale.
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Building Trust to Drive Larger Order Values
With so many new site visitors, one of Root’s main priorities is to gain trust. “We want our visitors to know you’re dealing with a company that has over 27,000 reviews, 37 years in business, and 30+ employees. If you have problems and need help, we’re here as a business to help you get the products you need.” Using Justuno’s powerful analytics and insights, Root determined that ALB drives larger orders with discounts that don’t require an email address to unlock. By offering visitors the discount without asking for anything in return, ALB put the consumer’s needs first and ultimately reaped the rewards by turning unsure website visitors into loyal customers. In addition, Root runs a banner at all times that showcases ALB’s positive customer ratings, the most popular products, and also trending products. During the same six-month window, this banner alone drove over $28,000 in revenue.
