Success Stories
How We Did It
Groove started off by migrating Capture’s lead captures off of their ESP’s basic pop-ups to Justuno’s platform. They needed more robust targeting capabilities, more flexibility in design options, and advanced logic options that the ESP simply didn’t have in their pop-ups. From here Groove built out a more dynamic promotional strategy with a time-based trigger for their opt-in. The two-step lead capture allowed users to first submit their email, followed by an optional SMS opt-in. Even if a user chose not to provide their phone number, their email was still captured. The process complied with GDPR and other SMS regulations, ensuring a smooth user experience with tap-to-text consent, making it easy for subscribers to opt in via SMS by replying with “Y.” Capture’s new popup strategy incorporates a highly customized, user-friendly experience. If a visitor dismisses the full-screen popup, it minimizes into a sticky element at the bottom corner of the page, complete with a countdown clock to increase urgency. Dismissing the sticky reduces it further into a minimized tab while clicking it re-opens the full-screen form. An exit offer was also introduced that triggered when non-subscribers website behavior indicated they were about to leave the page. This popup provides the same offer, giving a final opportunity to capture the user’s email and SMS information before they leave. Spencer Flaherty, Internal Marketing Manager at Groove Commerce
The Solution
Capture built a highly customized, user-friendly popup strategy designed to meet visitors wherever they are in their session. The experience starts with a full-screen popup, but if a visitor dismisses it, the popup doesn't disappear. Instead, it minimizes into a sticky element in the bottom corner of the page, complete with a countdown clock to add urgency. Dismissing the sticky reduces it further into a minimized tab, and clicking that tab re-opens the full-screen form, so the offer is always one click away without ever feeling intrusive. Capture also introduced an exit offer that triggers when a non-subscriber's on-site behavior signals they're about to leave. This popup presents the same offer, giving visitors one final opportunity to share their email and SMS details before they go.
Using Justuno has been a game-changer for Capture. By combining our team’s eCommerce expertise with Justuno’s powerful toolset, we helped drive a 638% increase in form submissions which led to major improvements in email, SMS, and revenue performance. It’s a great example of how the right strategy paired with great technology can deliver substantial bottom-line results.
Spencer Flaherty
Internal Marketing Manager, Groove Commerce
