Success Stories
How They Did It: Pop-Ups + Email Marketing
The MuteSix team helped amplify, optimize and streamline Cocofloss’s social user experience by dialing in Facebook audience targeting, improving the ad creative and visuals, and making sure that clicking through to the Cocofloss site provided a seamless experience. Using Justuno to show pop-ups or message bars to visitors from a specific Facebook campaign is a MuteSix best practice. Justuno allows MuteSix to make the most out of Cocofloss’s social ad budget, making sure that none of the traffic they are driving to their site goes to waste. Using Justuno to capture emails from paid social traffic reduces their average CPA from Facebook by 25%! Drew Edell, Director of Email Marketing, MuteSix
The Solution
Cocofloss is a luxury dental floss company on a mission to make flossing fun. By focusing on an often-neglected aspect of consumers’ daily routine – flossing – and making it fun, Cocofloss found their niche. They came to MuteSix, a top Justuno Agency Partner, as a small company looking to scale. Using paid social and strategic onsite messaging, MuteSix helped Cocofloss succeed in growing their email list size. Email is one of the most valuable marketing channels for Cocofloss and for e-commerce in general, with an average ROI ratio of 38:1. Justuno’s Professional Services team transitioned all of Pura Vida’s marketing campaigns to ensure they didn’t miss a beat.
Justuno helps drive down CPA’s and produce healthy ROAS. This combined with our email marketing efforts and strategy enables us to deliver a solid full-funnel approach for our clients.
Drew Edell
Director of Email Marketing
