Success Stories
Mike Demson, Senior Marketing Manager
The Solution
High-converting lead capture & onsite messaging promotions for consistent growthFirst, DripDrop wanted to simplify the opt-in process to help new visitors learn about dehydration dangers and how their products help. Using a combination of SMS and email lead capture promotions, DripDrop grew their SMS list by 120% month over month and email list by 31%. These new subscribers were then enrolled into segmented email marketing campaigns alongside a re-targeting effort through Google and Facebook. By strategically deploying brand messaging across an omnichannel consumer experience, DripDrop used each touchpoint in the customer journey to educate and target the underlying symptoms and causes of dehydration. Each channel has a specific strategy behind DripDrop’s positioning of the what, when, and how each visitor is in their customer journey. To ensure a nuanced customer experience, DripDrop wanted to incorporate seasonality in their onsite messaging. With a rotating product aimed at the most common dehydration causes during that time of year, DripDrop helps new visitors quickly learn more while driving engagement. They achieved this by incorporating a banner present across the site, targeting underlying visitor motivations, and encouraging them to discover the variety of ways DripDrop can help improve their lives.To round out their foundational promotions, DripDrop implemented an exit offer promoting their dehydration survey. This survey is designed to help DripDrop further segment website visitors with a deeper understanding of their dehydration causes and symptoms. This results in data-driven decisions on the type of content shared with customers and granular targeting with email and paid media campaigns.
With the variability of online shopping and digital marketing, it’s critical to partner with MarTech tools that understand your brand and your goals. Justuno has been one of the main drivers behind our brand, increasing visibility across all fronts and online sales. Our Strategist, Stephanie, has been instrumental in helping us hone our techniques based on best practices and actionable insights to share with our leadership team to maximize our marketing results.
Mike Demson
Senior Marketing Manager <div class="wp-block-just
Intelligent In-Cart Recommendations
With more knowledgeable customers in place, DripDrop implemented in-cart product recommendations to drive their AOV up by 33% while maximizing product exposure across their visitors. Using Daasity, a DTC analytics suite, they were able to identify the best-performing customer cohorts and their favorite products to optimize messaging accordingly. Since implementing Justuno, their high-value customer cohort has grown 153%. By using product recommendations in tandem with this cohort segmentation, DripDrop can be sure their customers are seeing the most relevant products and messaging designed to engage them based on purchase behavior.
