Success Stories
How we did it
Facing surges in website traffic, Omnilux needed personalized popups that could deliver targeted messaging based on each visitor's on-site behavior, even before they opted in. They implemented data collection strategies to better match each customer with the right Omnilux product, identifying the key focus of each segment to foster loyalty across a range of interests. Growth Gurus then used the zero-party data captured in those lead forms to build dynamic content for more personalized Klaviyo flows based on purchase history, demographics, skin concerns, and more. By breaking their target segments down this way, Omnilux's email and SMS content could resonate far more effectively with each potential customer. That segmentation powered tailored experiences like Omnilux Mens, which leans into rising male interest in skincare with influencer-driven, male-specific education and copy changes; Omnilux Contour, aimed mainly at female consumers with dynamic copy emphasizing skincare routine benefits and a stronger personal connection to the brand; and Omnilux Clear, built for younger consumers battling acne, heavily featuring content focused on treatments and skincare tips for a relevant, engaging experience.
The Solution
Another key focus for Omnilux was keeping this hard-earned traffic on the site, so the Growth Gurus team developed a two-pronged exit approach with different messaging for visitors simply leaving without having opted in versus those abandoning their cart. For visitors on their way out, they created a popup that entered them into a giveaway for a free mask while asking for the same details as the original lead capture (email, name, skin concern), a clever way to re-engage them with a different, lower-barrier incentive. That exit offer earned an average 3.1% engagement rate, which, combined with Omnilux's higher traffic levels, represented a major opportunity: those who engaged converted at nearly 40% within the same session after opting in. By retaining just 3% more of its traffic, Omnilux drove significant new revenue and boosted profitability. For the cart abandoner segment, the team used a discount paired with a countdown timer to spur same-session conversions, resulting in an average 40% engagement rate and a 76% same-session conversion rate among shoppers who were about to abandon their carts after being served this exit offer.
“Omnilux is the perfect example of the power of hyper-personalization and nurturing your customer base. Especially with products that naturally have a long lead to nurture time whether it’s due to the market or the cost of products, when you truly dive into understanding your customers and what they need to hear from you to make an informed and confident purchase decision, and then sending them on the relevant journey, you’re going to see results. Although building out this strategy can be time-intensive, the payoff with sustainable growth over time is well worth it.”
Olivia Grant
Growth & Partnerships Director, Growth Gurus
