Upsell Cross-sell example

Good Things come in Pairs: Upselling and Cross-selling on Shopify

Home » Promotions » Upsell & Cross-Sell » Good Things come in Pairs: Upselling and Cross-selling on Shopify

Ever wonder why we’re called Justuno?

Because our platform solution offers many conversion features consolidated into one app.

This enables you, as a retailer, to work on increasing your sales with ONE app.

Today’s post will show you how Justuno Shopify Plus customer, The GLD Shop, uses Justuno to cross-sell their customers by suggesting an additional product when a specific item is added to cart.  

Increase AOV with cross-selling & upselling

Your collection likely has complementary items which make them a perfect candidate for an easy cross-selling promotion. Featuring these products as a “set” that you should buy together is a great marketing tactic. The customer may not previously have been aware of the other product or never realized that it was relevant to them. These are similar to when a retailer offers a protection plan on a new phone.

Creating a cross-sell helps you:

  • Improve your customer shopping experience by recommending relevant items
  • Increase your customer average order value (AOV)
  • Increase your store’s overall revenue!

If your products aren’t necessarily complementary but do have several versions, then an upsell may be a better fit for your site. Upselling is when you suggest a higher priced version than the one a customer is looking at. This can be the gold level membership vs. silver; leather seats instead of cloth; or the most universally known, supersize your meal.

Upselling has the same benefits as cross-selling in terms of boosting revenue and AOV, but instead of suggesting complementary products they suggest a higher-priced substitute.

If you’re a Shopify or Shopify plus user, check out the video below to see how you can set up an upsell or cross-sell Shopify pop-up on your own site today:  

Build your first upsell or cross-sell today

Building an upsell or cross-sell is straightforward for our Shopify or Shopify Plus users. 

If you’re not operating on Shopify or Shopify Plus and you’re an existing Justuno user, under a managed plan, click here to connect with support to find out more about creating these promotions on your store.

Want to check out even more ways to optimize your Shopify store? Check out these 15 top-rated apps for Shopify retailers.

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