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12 Top E-Commerce Pop-Up Examples That Convert [Templates Available]
Not quite sure where to start with adding pop-ups to your site? Or just want to see exactly what it is that makes Justuno the #1 website conversion platform? Then you’re in the right place!
Explore 12 examples to enhance your website experience with a personalized touch and immediately add them using our pre-built templates to go live in minutes on any device.
From product quizzes/surveys and exit offers to tap-to-text opt-ins, product recommendations, and beyond—we’ve got you covered. Let’s check out some of our most popular e-commerce use cases!
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Check out even more design ideas on popupexamples.com or scroll through our case studies to see some of our featured customer success stories.
1. Dynamic Lead Capture
Justuno’s dynamic lead captures and other dynamic pop-ups give you the option of dynamic personalization based on URLs and UTMs. Use source, term, content, medium, and even coupon code within your lead capture to instantly elevate your website experience for new visitors.
This dynamic content helps not only improve ROAS through better opt-in rates from paid traffic but also provides a seamless transition from offsite to onsite from owned channels as well—making it more likely for them to convert the same session by removing barriers to purchase like searching for a coupon code, seeing a lower/different offer onsite, etc.
Justuno can dynamically pull in from your UTMs: source, term, content, medium, and even coupon code.
In our live example, the 30% discount is being pulled in from the UTM link & would be the perfect complement to any acquisition campaign.
2. Product Quiz/Survey
Product quizzes/surveys are gold for every stage of the customer journey, with an engaging and fun way to find exactly what they want. Place these in exit offers to help in product education, with lead captures for personalized product recommendations, email/SMS flows, etc., whatever your audience needs…help them (and yourself) with a survey/quiz. The zero-party data you collect will help you not only personalize this visitor’s experience at that moment but also allow for relevant follow-up campaigns, segmentation possibilities, general market research, and more!
Customize your quizzes/surveys in Justuno with:
- Unlimited screens for total design control
- Multiple answer options like radio buttons, multi-selectors, stylized buttons, and more
- Flexible analytics to review results how you want: By question, customer, or as a whole
- Custom properties in Justuno to collect any kind of zero-party data you want
- Expand and refine visitor profiles for the ultimate retargeting scenarios
3. Sticky Announcement Banner
Website banners are one of the most effective and underutilized pop-up examples around—and making them sticky is the perfect way to pin your message to the top (or bottom) of the website page to keep it low-profile but still visible as visitors shop and scroll through your page.
Common messages are free (or threshold) shipping offers, lead capture, quiz initiation, site-wide sale announcements, countdown timers, and general branding.
Additional design elements can be added, like a text ticker for movement, dynamic content like the example above, a countdown timer, etc. Justuno designs are responsive, so your banner size will be optimized for desktop, tablet, and mobile visitors with no additional effort!
Feeling inspired but not sure where to start? Book a call with our team to find the best fit for you.
Depending on the desired action, full-screen takeovers can be great for first-time visitors, referral traffic, highly specific segments, etc.
4. Full Screen Takeover
For those who want to go truly all-in on their pop-ups, nothing is quite as effective as a full-screen takeover. This pop-up essentially functions like a landing page, completely covering the visitor’s screen with your offer/branded pop-up design to drive the desired action.
Here are a few important things to keep in mind when using full-screen pop-ups:
- Don’t do them on the first-page load for traffic from Google search (they’ll ding you for this)
- Make sure always to have a close button accessible & obvious. We often use two, one in the upper right-hand corner and one as text beneath the CTA
- Offer real value; this pop-up is interruptive, which makes it effective, but if not done well, it can also be annoying to visitors—so plan accordingly
- These can be great as a behaviorally triggered pop-up, meaning the visitor clicks an element that opens them up. Like a floating tab or other embedded CTA on your website
5. Exit Offer with Lead Capture
While we don’t always recommend using exit offers as your main source of list growth, they can come in handy for targeting certain segments, like those who closed your new visitor pop-up without opting in.
Change up this offer to make it more compelling by:
- Adding tiered incentives (10% off in welcome, so 15% off upon exit)
- Offering additional help to find what they need + lead capture (i.e., product quiz)
- Free or expedited shipping
- Adding a timer to drive same-session conversions
- Make it all about the experience. Launch a survey to discover what is causing them to leave your site in the first place
- Ask a simple question to discover active traffic channels you are not taking advantage of – Where did you first hear about us?
Exit offers are triggered on desktop by the cursor breaking the screen or going to exit in the top corners, while on mobile, it’s either idle time or via the back button.
Timers are easy to add to your pop-ups and fully customizable, so you can achieve any look you want. This corner/fly-out placement is great for non-intrusive messaging that catches their eye but doesn’t overwhelm them—simple, effective, and a must-have.
6. Cart Abandonment Pop-Up with Timer
For visitors who add items to their cart and then go to exit—fire a cart abandonment pop-up with a timer to drive same-session conversions via urgency and FOMO. In this example, we’re reminding them that their cart contents aren’t guaranteed for long and may be gone if they leave them behind.
Change up this offer to make it more compelling by:
- Adding tiered incentives (10% off in welcome, so 15% off upon exit)
- Offering additional help to find what they need + lead capture (i.e., product quiz)
- Free or expedited shipping
- Adding a timer to drive same-session conversions
- Make it all about the experience. Launch a survey to discover what is causing them to leave your site in the first place
- Ask a simple question to discover active traffic channels you are not taking advantage of – Where did you first hear about us?
7. Product Recommendation Carousel
Product recommendations are one of the best ways to add value to your product description pages, helping visitors navigate your site and find exactly what they want while boosting average order values.
Justuno’s intelligent product recommendations can be placed anywhere on your website (in-page, in a pop-up, in cart/on cart pages, order tracking pages, etc.), giving you unlimited options for how to use them.
Add these product recommendations easily:
- No code/dev help required; all you need is an element to target
- Seamless in-page placement makes it appear native to your site
- Use advanced targeting/filters to achieve maximum personalization. Choose from five algorithms as your base goal, and then use our filters to make it as personalized as you’d like for every scenario.
There are tons of strategy options to consider & test with this cross-sell pop-up and Justuno’s advanced targeting rules/conditions, so you can make these as personalized as you want. The one-click add-to-cart makes this a seamless experience that doesn’t interfere with their journey toward checkout.
Want to get started with multiple strategies at once? We can help with that; book a call with our team to get started optimizing your website on multiple fronts.
8. Two-Step Lead Capture
Want to focus on growing both email and SMS databases at the same time? Use our two-step lead capture pop-ups to do just that!
These multi-screen pop-ups collect email addresses on one and phone numbers on another. The thought behind these is that once visitors complete step one (usually the email opt-in), they’re more likely to complete step two. That may or may not be the case with your audience. The good news? Justuno allows you to target visitors based on what they did/didn’t complete, so those who only opted in to email? Ask for SMS opt-in only on their next visit or vice versa!
9. Coupon Pop-Up (Tab)
If you want to go the non-intrusive route but still want to give visitors the option to claim a coupon/other incentives—use a small, floating tab in the corner that, when clicked, opens a bigger pop-up.
Key things to keep in mind for this type of pop-up design:
- Keep the two designs similar for a more seamless experience
- Use dynamic coupon codes from your e-commerce platform to avoid coupon abuse
- Encourage same-session conversion with click-to-copy or click-to-apply codes for easy use at checkout
- Track click engagements easily with Justuno analytics & custom dashboards
10. Cart Abandonment Last Viewed Item(s)
For the window shopping segment, cart abandonment is a daily occurrence, but that doesn’t make them a low-value segment, just low-intent! Use a cart abandonment pop-up that directly pulls in an image of the item(s) in their cart to remind them of what they have and offer to email it to them along with a coupon.
The dynamic element of the cart content provides instant personalization, making an opt-in more likely. A/B test the messaging, target audience (new or return), offer, & number of products used to find the sweet spot for preventing cart abandonment & future conversion of those who do exit anyway.
11. Checkout Cross-Sell Product Recommendation
In-cart and checkout page cross-sell recommendations are some of the most effective ways to optimize your BOFU. Just like tossing a candy bar in the cart at the grocery store, these are perfect last-minute impulse additions, and the more related to their current cart contents and past survey responses, the more likely they are to return higher engagement & conversion rates!
The dynamic element of the cart content provides instant personalization, making an opt-in more likely. A/B test the messaging, target audience (new or return), offer, & number of products used to find the sweet spot for preventing cart abandonment & future conversion of those who do exit anyway.
Combine these add-on product recommendations with other strategies for maximum results:
- If you only offer free shipping over a certain amount, suggest products that would get them to that threshold
- Suggest complementary/related items to enhance their experience
- “Mystery” product add-ons in exchange for deep discounts
- Free samples/GWP for those wanting to encourage future potential purchases
- Encourage product/category discovery with our algorithms for increased CLTV + brand engagement
- And so many more!
Depending on the desired action, full-screen takeovers can be great for first-time visitors, referral traffic, highly specific segments, etc.
Have a unique case in mind we didn’t cover? Book a discovery call with our team to set you up for success!
12. Choose-Your-Own Discount
Justuno’s choose-your-own discount strategy is a gamified approach to lead capture perfect for brands who don’t want to use more typical games like spin-to-wins, slots, etc.
These give the power of choice over to the visitor, making them feel a sense of ownership over what they choose. This increases the likelihood not only of them opting in to receive your emails/SMS but also to continue on to conversion.
The choose-your-own discount is a highly effective lead capture strategy that’s led to double-digit growth for many of our customers who have used it. Not to mention, you’ll figure out which incentive appeals most to your target audience to use in future campaigns!
These are just a few of the hundreds of types of pop-ups you can create using Justuno—if you can think of it, you can build it with our industry-leading conversion platform.
Get started with a free, 14-day trial of Justuno and have access to all the templates listed above (and hundreds more), or get a 1:1 walkthrough of our platform to see how we can help you address your biggest website challenges today.