Holiday Email Marketing Revenue Checklist

Email capture pre and post holiday

SMS capture and marketing strategy

Holiday campaign, frequency and value-adds

00:00 Introductions

08:14 Email and SMS: can they work together

21:00 Holiday email campaigns 101

39:37 What are the top email automation

47:59 What to know segmentation, pre-and post-holiday segmentation

55:05 How to use BFCM intel to close 2020 and into 2021

1:00:25 Q: Any thought on SMS capture via paid social?

1:02:15 Q: If a customer checks out with their phone number, can we store it, or do they need to specifically opt-in to SMS?

1:04:38 Q: How can we integrate the opt-in SMS in our checkout?

1:06:10 Closing.