Zero vs. First-Party Data: What’s the Deal?

Zero and first-party data are major buzzwords for digital marketers right now. Learn all about what it is, how to collect it, where you can use it, and most importantly, why it matters! Experts from Okendo, dotdigital, & Statlas joined us to show how you can leverage 0 & 1P data throughout the customer journey.

https://www.justuno.com/blog/zero-party-data/

https://www.justuno.com/guides/zero-first-party-data/