Any time a shopper has to leave your site, you’ve increased the likelihood that they won’t come back, so why take that chance? When you’re offering discounts on purchases, it’s a best practice to do all you can to encourage a same session conversion with these first-time subscribers.
That’s why once a visitor has submitted their email, you can use the Justuno auto-apply feature to apply the discounts a visitor has qualified for to their cart qualified for to their cart without any extra work on the part of the shopper. Reducing barriers to purchase and taking the effort off a shoppers shoulders is one of the easiest ways to ensure a sale.
Other on-site messaging and pop-up providers don’t always have the capability to auto-add coupons to cart, they’ll only trigger your ESP to send an email to the subscribers inbox with the code. While you should always send an email with the code just in case the visitor choose to purchase as a later date, that shouldn’t be the only option.
Let’s look at Tot Box, an online retailer who wanted to encourage more visitors to sign up for their monthly newsletters. Tot Box is a monthly subscription box where you can pick your child’s age bracket and receive a curated collection of age-appropriate toys. Their ideal target for this pop-up would be a cost-conscious parent who would jump at the opportunity to save some money and wants to build a relationship with the brands they buy for their kids.
Tot Box decided they would present a pop-up after traveling three pages on their site; this would allow visitors to browse and indicate a clear interest in their products. At that point, they would serve a welcome lead capture pop-up encouraging the shopper to opt-in to their newsletter in exchange for 20% off today’s purchase. Once the shopper had submitted their email, their 20% discount would automatically apply to their cart, and a tab would be present on each page after that reminding them of the discount waiting in their cart. Tot Box found this to be an effective mechanism for encouraging same session conversions by keeping shoppers on their site longer and reducing effort on the part of the consumer.
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