These perpetual window shoppers are interested in your products and looking to purchase but something is holding them back. This hesitation makes these potential sales vulnerable to being poached by competitors and are typically the reason behind high cart abandonment rates.
But all is not lost. With Justuno’s advanced targeting rules, you can nurture these window shoppers with promotions specifically designed to help them convert.
For visitors seemingly stuck in browsing mode, we suggest a promotion that requires little to no effort on their part to use. This means no email capture forms or asking the visitor to check their inbox to receive a discount. Instead, display the discount as soon as they land on your website and make adding the coupon to their cart as simple as a click of a button.
Website messaging promotions, those that don’t require submission of information, on the part of the shopper can be the key to getting this kind of consumer to purchase. The return visitors have likely already seen your other lead capture pop-ups but never felt the need to actually complete the transaction. By using a promotion that requires as little effort and personal information as possible, the last barrier to purchase is removed and you can finally convert the more financially motivated shopper.
Let’s take a look at Raves R Us, an e-commerce retailer that caters to the festival crowd and specializes in adventurous fashion and rave necessities. Raves R Us realized that while their marketing campaigns were driving traffic to the site, the conversion rate for returning visitors was very low.
To combat this, Raves R Us set a retargeting campaign that showed a special discount to visitors on their third visit who still had not converted. By providing a coupon code that did not require any personal information, they encouraged a no-strings-attached conversion. Raves R Us made the discount 5% higher than any other promotion they were currently offering so even if the visitor left the site to go coupon hunting, they were still adequately incentivized to follow through.
Learn how to apply the same retargeting parameters and create your own window shopper specific promotion.
That’s it! Now you can set your promotion live and start collecting sales from visitors who otherwise were just browsing with no end in sight.
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