Are you unhappy with your customer reviews?

Whether you’re trying to get alluring testimonials from your current customers or want to encourage reviews without seeming the slightest bit awkward, one thing is for sure: you know the value of having great customer testimonials. You just need a little help in nudging your customers to write about their experience, sparing you 89% of your current testimonial request process and grunts of frustration.

First, why are customer testimonials critical for your company’s growth? Well, on average, testimonials on sales pages can increase conversions by 34% and websites using testimonials see an increase of 45% traffic compared to those who don’t. Meaning that if you are not requesting and managing customer testimonials, you’re leaving money on the table.

So how can you encourage your customers to give you amazing testimonials? After researching over 100 websites and testimonials, Bonjoro created an educational series Testimonial Teardown where they uncover the tactics and thinking behind the very best testimonials. During that research, they uncovered the 5 best questions you can ask to elicit great responses from your customers. Let’s dive into them.

First Best Testimonial Question

Who do you think is the best fit for [Your brand]?

This is such a good question because your product is not the best fit for everyone. When an actual customer establishes who your product or service is a best fit for, it builds more trust and affinity with prospects. This is fantastic for conversion rates!

Second Best Testimonial Question

What were things like before working with [Your brand]?

It’s important for prospects to visualize what things were like before someone began using your product. By having a reference point, they can see how your product or service is a pain killer. If someone just said that they saved 50 hours of work, that is vague and hard to relate to. However, if they explained how they were able to take the work of two full time employees and shift it to new more productive activities because of your product, that will be much more relatable for prospects.

Bonjoro Quetions

Third Best Testimonial Question

What does it feel like to use/own a [Your brand]?

This question taps into how someone feels about your product or service. For example, if a person signs up for a $2,000 Masterclass, it’s not just the material that was learned, but the network, the community, and the exclusivity of the class. Let your customers share all the ways your product or service is special.

Fourth Best Testimonial Question

What results have you seen now that you have implemented [Your brand]?

Some people just want to get straight to the point and hear about the results they can expect from using your product or service. Having customers share these benefits in a very honest and straightforward way will have a huge impact on your conversion rates.

Fifth Best Testimonial Question

Why does using tools like [Your brand] matter?

We like this question because it allows people to connect with your purpose, and not just your product. For example, at Bonjoro we send personal videos, but why it matters is because we, and our customers, believe that human connection and relationships matter. Ask this question to give people the opportunity to connect emotionally with your brand.

How to Easily Collect Video & Text Customer Testimonials

So now that you know which questions are super valuable to elicit the best testimonials, you’ll probably want to start collecting some. The problem, however, is that it can be painful and time consuming if done the wrong way. 


Bonjoro makes it easy to collect, manage, and publish testimonials in one single platform. By either sharing your Bonjoro link with them or gather existing reviews into a Wall of Love which you can create with Bonjoro, it’s really easy to gather customer reviews without seeming the slightest bit awkward. Best part? You can get unlimited text testimonials and 3 video testimonials 100% free. Start gathering your testimonials with Bonjoro for free.