The Beginners Guide to Conversion Rate Optimization 101

Using visitor intelligence data will help your business to fully optimize your website’s experience in order to uncover more leads and drive new customers. This approach also sets your business up for long-term success as your marketing and lead funnel continue to expand.

Businesses spend so much money driving traffic to their websites, yet very little is spent on converting that traffic. In fact, for every $92 spent on driving traffic, only $1 is spent on optimizing the shopping experience for conversions. By optimizing your site, you can convert a higher percentage of your traffic, resulting in a higher ROI.