For some businesses, free shipping on all orders just isn’t profitable — which is why we encourage those stores to try offsetting shipping costs with free shipping thresholds.
Free shipping thresholds offer consumers the option of free shipping for order values that are high enough to offset shipping costs, such as all orders over $50.
Dynamic shipping banners are an unobtrusive way to encourage shoppers to spend more by displaying the exact dollar amount still needed in order to qualify for free shipping. These banners encourage higher average order values and show customers how close they are to reaching their goal.
Doggie Times is an online retailer catering to dog owners who want a one stop shop for all their pet needs. They carry a wide variety of products, spanning multiple categories and wanted to encourage higher average order values as a way to offset offering free shipping to their clients.
Doggie Times decided to take the approach of using a site-wide banner displaying the amount left for the shopper to spend before they earned free shipping on their order. This dynamic banner is a great incentive for consumers to continue adding items to their cart in order to meet the shipping minimum.
Doggie Times used this in conjunction with extremely targeted cross-selling promotions that suggested related products that would allow the shopper to meet the shipping threshold.
These promotions took the burden of searching for additional items off of the shopper and personalized the recommendations by serving them to customers at just the right time to optimize their add to cart rate.
*Pro Tip: Don’t be greedy. Cross-selling promotions are a great way to automate the shopper’s experience, but only if the prices are right. If a shopper only needs $5 to hit the free shipping threshold, showing them products that are $50+ will lower the effectiveness of the promotion.
Combining several promotions so they’re working in tandem to move consumers through the buyer’s journey is the ultimate goal.
Check out the rules below to see exactly how Doggie Times implemented this strategy on their site and how to replicate it on your own.
The rules below are for Shopify, Shopify Plus, or BigCommerce users:
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