To begin, let’s identify your goals. For example, do you want to capture more emails? Increase average order value? Decrease cart abandonment? Identify the metric you are trying to improve will inform the type of promotions and targeting rules to create and give your promotions a purpose from the start.
In this section we will cover Design Canvas basics, layout, and tips and tricks!
Creating a new promotion
The ‘New Promotion’ button will launch the New Promotion Wizard, which will walk you through setting up the initial design and rules for your promotion. After the initial promotion setup, you can move into the Design Canvas for more detailed design editing. Within the Design Canvas will find all of the tools to customize your promotion. Learn more
Learn all about the features, options, and new releases in our support center.
Design Canvas Tips
Targeting Rules are the powerful backbone to your promotions. Through rules you can decide when, where, and how your promotions trigger on your website.
Once a promotion is designed, deciding when to trigger a promotion can be the difference between a highly-effective or highly-annoying pop-up. Industry restrictions, GDPR, Google best practices, and company preferences must all be taken into account, in addition to your specific user behavior. Understanding the various combinations and options for rules can make or break a promotion.
To access the rules, use the icon highlighted on the left from the Promotions section or use the bottom-most toolbar within the design canvas. When first starting, we suggest using the Basic Rules first and transitioning into Advanced Rules once you feel ready. In the next section, we will walk through how to set up both Basic and Advanced Rules.
Justuno’s analytics provide easy to read Key Performance Indicators (KPIs) to help optimize promotions. With options to present data by account, promotion, visitor type, or device, Justuno offers full coverage on your website performance. Access to Analytics & Reporting can be found in the top navigation bar. From here, you can select the time frame and visitor type you’d like to view.
Areas of Focus
While the Justuno analytics dashboard provides a large scope of data, there are a few key data points to pay close attention and check regularly to ensure high performing promotions. The first area to always check is Emails Captured. We suggest capturing emails from both new visitors and returning visitors who did not previously engage.
In addition, cart abandonment is another important area to monitor. In the Cart Abandonment section, you can track carts abandoned without engagements, carts abandoned with engagements and the overall total. Keep in mind this only records by session — if you send out abandoned cart emails, you will have to factor that in separately.
Lastly and potentially the most important, conversions and conversion rate breakdowns are incredibly important to keep a close eye on. Increasing your engaged conversion rate should be a byproduct of all other goals. This section of your Analytics dashboard tracks the success of your promotions and shows conversions based on engagements, no engagements and the overall total.
Another area is engagement rates, or the percentage of your visitors who interacted with a promotion. These two statistics can be found at the top of the Analytics Dashboard page, as well as the number of engagements, broken down by type.
Most graphs will have a key, indicating the data recorded, by clicking on keys, you can hide and show different data.
Know what you’re reading
If you are not sure what you are looking at, hover over the data in question and a box will appear breaking down the information.
Get the data you want
On data tables, usually at the bottom of data specific pages, you will see a little icon in the top right corner of the table. Selecting this allows you to customize the table with the data you wish to see. You can select and deselect to make the perfect spreadsheet.
Sharing your data
In the top right corner, the graph may show a triple bar. When selected, this presents your different download options. You can also download data tables by clicking on the download icon in the top left corner of the graph.
Promotion Specific Data
If you are looking for data on a specific promotion, you can find this in the ‘Promotions’ tab on the right-hand side. Simply select the Bar Graph button for the promotion you wish to see data. You can also access this by selecting the promotion in the bottom data table in the ‘Promotions’ tab.
When starting with Justuno, these three foundation promotions are the first promotions to set up. These are the building blocks of your promotion collection and can give more insight into visitor behavior.
Testing your promotions is key when running successful onsite marketing. Changing copy, imagery, or colors and testing against controls lets you know if you are on the right path.
Select the button labeled “New A/B Test” on the right-hand side. From here, you can select to test two promotions (a control and a variant) or multiple promotions. Your promotions will follow the rules of Promotion A, or the Base.
Keep in mind
A/B Tests should test small changes. For example, adding a micro-engagement (into screen), slight changes in copy, small color changes, or different images. The more similar the changes, the easier it is to hone in on the perfect promotion for your audience.
For a full glossary explore our glossary page.
Lead Capture Promotion
A promotion that is used to capture an email or social engagement. These promotions usually offer a coupon or discount in exchange for visitor information or opt-in consent. Learn more
Website Messaging Promotion
A promotion used to present a message or coupon code. These can include exit offers, countdown timers, or free shipping notifications. Learn more
A promotion that usually offers a special discount when a customer “breaks the browser window.” This means the mouse moves to open a new tab or exit the browser. Learn more
Banners and Message Bars
A promotion displayed at the top or bottom of a webpage. These promotions often display messages like “free shipping for orders over $40” or “shop today’s sale.” Learn more
Messages that can be sent via a browser on desktop or mobile to customers who opted-in from a Justuno subscribe pop-up. Users don’t have to be on your website to see these messages. Learn more
If while on your website, your pop-ups do not appear to be working correctly 99% of the time this can be solved be resetting your profile. To do this, login to your Justuno account, return to your website, and click the orange smile button that is displayed on the top right side of your browser. Learn more
Email Service Provider (ESP)
This can also be called an ESP and is a software that provides email marketing services. For example: MailChimp, Constant Contact, Klaviyo, Bronto, Campaign Monitor. We integrate with over 30 ESP’s.
Altering a website or promotion to increase conversions. This is best done through continuous A/B testing and applying user experience best practices.
Cart Abandonment Rate
The percentage of visitors who add items to a cart but never check out.
Any time a promotion is triggered and viewed.
When a customer clicks on the promotion, enters an email, or views the promotion for more than eight seconds. Learn more
A visitor’s interactions with your website within a given time frame. A session is over once there has been no activity related to that session for more than 30 minutes. Any activity after this time would result in a new session being created.
We have three screens in our design canvas when creating a promotion. Learn more
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