The countdown timer is an amazingly powerful tool for your banner and can be used in a few different ways to create urgency. By providing your visitors with a clear-cut time frame to complete an action, you provide extra motivation to convert.
If you’re currently running a sale, then use a countdown timer banner to show visitors how much time is left in the sale. This gives them a time frame in which they must convert in order to capitalize on discounted items.
Have an upcoming promotion or sale on your calendar? Use a countdown timer banner to build anticipation for the event. You can also include messaging like “Get a Sale Notification” and present visitors with an email opt-in, giving you some extra firepower for your email campaigns.
Using a banner, display the exact dollar amount needed for a shopper to qualify for free shipping. This amount can dynamically update based on current cart value providing automated, one-to-one communication with a sales focus.
With this messaging, you can prompt your shoppers to continue to browse items and use the incentive of free shipping to increase average order value.
Coupon codes provide tangible value to your shoppers and can be the difference between a new customer and an abandoning visitor.
Using a banner, you can either provide a coupon code to a visitor after an action (email opt-in or social follow), or carry the coupon code over from an email campaign or social ad using UTM parameters to display the same coupon code and copy it into the shopping cart.