We’re excited to announce the March 23rd launch of an omnichannel marketing guide for creating the ultimate MarTech Stack. Gone are the days of customers tolerating disjointed experiences and unoptimized channels. Succeeding in the yet-increasingly competitive environment of e-commerce requires curating a holistic brand experience. The first step is to curate an integrated MarTech stack that seamlessly moves shoppers through their customer journey.
Get a sneak peek below of strategies for creating this united experience and sign up to get a copy of the guide in your inbox when it launches!
Stage 1: Awareness
The awareness stage occurs when a consumer has realized they have a need and begin to look for a solution. This general, surface-level research is mostly a search to see what’s out there and review their options. For retailers, this is a stage where you should focus on making your brand or website appear in front of shoppers so they can begin to build awareness of your offering.
Stage 2: Interest & Evaluation
The interest and evaluation stage is where consumers land once they’ve done cursory research stage to narrow down their options. These visitors are taking a more in-depth look at only a few brands to compare product details, price points, etc.In order to make informed comparisons across brands, they need information: the more, the better.
Stage 3: Conversion
The third stage is about the all mighty conversion, this is both your onsite experience of adding items to the cart and navigating the pages as well as the checkout process itself. But before any of that can happen…you have to get visitors back to your site through relevant re-targeting and compelling off-site campaigns.
Stage 4: Loyalty
You’re not done once you’ve made the sale! Post-purchase efforts are critical for a positive experience that can be leveraged into a repeat purchase and, eventually, a loyal customer. Encourage loyalty program sign-ups as a way to engage with your brand and motivate the next purchase along with newer marketing channels to create 1:1 conversations leveraging content designed to drive return traffic.
Love these strategies and want to dive deeper? Sign up below to receive the full guide when it launches and learn how to optimize your marketing funnel from the first stage to the last and beyond!