Create Warm, Welcome Email Flows That Convert 1.9X Better Than Average
What exactly should you do once you’ve captured the email address of your site visitors? In this blog post, we’re going to study the welcome
Category: Advanced Targeting
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Coming Soon: The Ultimate Guide to Your Omnichannel Marketing Tech Stack
We’re excited to announce the March 23rd launch of an omnichannel marketing guide for creating the ultimate MarTech Stack. Gone are the days of customers
Retargeting New Holiday Shoppers by Building a Relationship That Will Last
Your marketing team was firing on all cylinders in the lead up to the holiday season, and the work wasn’t in vain. With 2019 holiday
Google, Apple, and Firefox Updated Policies on Cookie Tracking and Privacy
Cookies have long been the foundation of how the internet operates and how marketers are able to target specific browser segments. But cookies today are
The Post-Purchase Experience and Brand Advocacy
Brand advocacy is the ultimate goal of marketers who won’t settle for the traditional marketing funnel that ends with a conversion. With an increasingly connected
How to Effectively Use Loyalty Programs to Increase Customer Retention
As an e-commerce brand, do you seek out repeat customers? If not, it might be time for you to consider adding customer retention into your