If you’re looking to maximize your success and reach more customers, you have to know how to build an email list of quality contacts. With email list building, one thing should always be front and center, and that’s quality. If you aim for genuine subscribers that will actually engage with your content rather than fleeting bots, you can set yourself up for long-term targeting email campaigns.
Now, purchasing emails from other businesses may seem like a tempting shortcut, but it won’t give you the engagement or a boost in conversion rate that will make it worthwhile in the long run; if anything, it’s better left out of your email list-building strategy altogether.
When done right, email marketing is an indispensable tool that keeps getting better and more efficient, with no signs of slowing down. McKinsey reports indicate that up to 91% of US consumers use email actively, making email one of the most effective ways for businesses to pursue customer interaction. But, there’s a caveat; you have to compile that list organically.
What that means is that you must focus on targeting potential customers who are already invested in the value you provide and not on aimlessly reaching out in the hope of a response. With the right tactic, developing relationships with individuals that recognize what you can offer them will create loyalty and reap more positive results than merely spamming strangers.
If growing your email list seems daunting, don’t fret. The methods outlined below simplify the process and even make compiling an organic email database fun.
Let the Email Addresses Come to You
There are a few proven tactics where playing the passive game can help you rack up email addresses and set your email marketing campaign up for success. For instance, the Contact Us page on a website is an often overlooked source for gathering emails.
Suppose you deliver a pleasing user experience and valuable content on your site. In that case, you can rest assured that most prospects will want to spark a conversation with you and discover more about your products and services.
Connect with potential customers in a meaningful way by placing an email capture form on your Contact Us page. By doing so, you’ll be able to instantly reply and quickly answer any inquiries they may have. You will also create exciting follow-up opportunities.
Once they supply you with their email, take advantage of the situation and beautify their inbox with personalized newsletters tailored to their current interests and needs.
Offer a Lead Magnet
It’s natural to wonder how to build email list and acquire more leads. However, the solution might be simpler than you think. All you need to do is create a memorable and personalized experience for your prospects. Offering compelling and valuable content is one way to entice them to take action on your page and register as users. However, some may seek something extra special without having to give out their details immediately.
This is where you need a thrilling solution – lead magnets. From exclusive discounts and rewards to downloadable ebooks or case studies that further convince prospects you are the business they can trust.
Powerful Lead Magnet Ideas to Get More Email Subscribers
To capture the attention of your prospective customers with the help of lead magnets, you must uncover what motivates them to take action. In most cases, that motivator can be proof of the benefits your business brings to the table. A case study lead magnet is a smart choice to educate prospects on how precisely your services can benefit them and familiarize them with the way you work. This approach guarantees that each person receives personalized information on why they should do business with you plus, those seeking out this kind of bottom funnel information are like high-intent prospects!
Or if you offer products, webinars can be your best friend. 89% of marketers believe webinars simply outperform other channels when it comes to creating qualified leads. Plus, they are a super effective method to showcase your product’s features, promote your brand new product launch and demonstrate how your products can solve specific bottlenecks or impediments prospects currently face.
Promote your webinar as exclusive and consider even making the sign-up option limited. This will create a sense of urgency among prospects and customers, incentivizing them to rush to become email subscribers and schedule an informative and exciting webinar with you.
Midweek is the best time to host a webinar. Recent analysis shows that events scheduled on Wednesday and Thursday achieve the highest attendance rate. Take advantage of this knowledge and plan to schedule your webinars accordingly.
And lastly, discounts can turn the tides in your favor and lead customers through your sales funnel naturally. If prospects are interested in learning more about your product, they will be more likely to click a link if they believe there is an opportunity to save some money.
Again, consider adding urgency to the sales promotion by using limited-time offers or exclusive deals for those that are fast to click on the CTA. While we are on the topic of CTAs, did you know that personalized CTAs far outperform generic ones? Luckily, creating personalized CTAs is one of the simplest tasks in the field. Let your CTAs guide prospects to pages filled with content based on their preferences.
A landing page is essential for signing up website visitors for a lead magnet, as it provides an easy way for them to enter their information and sign up. On top of that, leading them to a separate page will make them feel that the journey they enjoy is completely unique and the lead magnet your offer is well worth signing up for.
Setting Up a Winning Landing Page
A landing page can be your ticket to amassing a powerful email subscriber list. And if you really want to make the most of it, here’s a simple step guide for crafting the perfect one.
Start with a Benefit-Focused Headline
As soon as your landing page loads, prospects should know what’s in it for them. The headline you use should not serve just to grasp attention but to inform the target audience how much you value their customer journey and not just their transaction.
To achieve that, focus on using headlines such as these:
- Get Your [Lead Magnet] Now And Unlock The Benefits
- Take Advantage of the Limited Time [Lead Magnet] Offer Today
While you might come up with better more unique ideas, it’s important to complete A/B tests to ensure prospects are engaged and are prompted to supply you with their email address.
The Position and Color of Your Sign-Up Form
Where you place your sign-up form plays a crucial role in how effective your email-gathering efforts are. In addition to that, you also have to find a matching color that will be easily distinguishable from your landing page’s background.
Black is the ideal professional hue for signup forms due to its sophisticated and elegant consistency. Many businesses use the savvy method of positioning their signup forms on a side panel of the landing page. This way, prospects can explore all aspects while also being presented with an eye-catching form that offers content upgrades upon subscription, maximizing customer journey experience while also helping yourself to build an email list organically and all in one sleek move.
Extra Tip: To give prospects full control of their email sign-up process, attach a checkbox that confirms their subscription. If the box is checked, you can be sure that you are not dealing with bots but with high-quality leads, ready and waiting to be converted.
Minimal Copy, Maximum Effect
The power of few but impactful worlds is seriously understated. By using only the words necessary, you can streamline your message and maximize your impact. This will help draw attention to the most important points and keep visitors engaged. By not overwhelming visitors with too much text or complex language, you can ensure they spend more time focusing on what matters most – their experience on your site.
Power That Landing Page
The landing page you create will need a supplemental platform from which it will garner much more attention. While your site’s user experience might be enough to help your target audience navigate to it, it never hurts to bring a success-guaranteed approach.
If you have a considerable social media channel following, you can easily lead that massive traffic toward your landing page. A while ago, Instagram lifted the barrier that held so many small businesses back. Now, everyone can attach links to their story content which is an outright game-changer.
Creators, marketers, and businesses of all sizes can send traffic off their social media channels straight to their landing page, where your conversion funnel process can start.
You can do this by simply:
- Creating a high-quality piece of content for your Insta Story;
- Opening the sticker button;
- Click on the LINK sticker;
- Insert the URL of your landing page.
And that’s basically it; email address list growth is made easy thanks to your social media accounts.
Pop-Ups and Sticky Bars
If you haven’t been using pop-ups and sticky bars (also known as banners) on your website, you’re missing out on a big opportunity to engage with your visitors. Pop-ups and banners can be used to promote special offers, collect emails and grow your contact list, or simply deliver a better onsite experience for visitors.
Making sure your website visitors take action as soon as they arrive is essential to any successful online strategy, and sticky bars are a great way of achieving this, instantly drawing attention and getting people clicking without interrupting their browsing experiences.
Still, there is a major drawback when it comes to using sticky bars; let’s see how they can help you but also harm the overall user experience.
Sticky Bars: The Benefits and the Drawback
In a nutshell, a sticky bar is a banner that sticks off the top or the bottom of your website with the intent to relay information to visitors and incentivize them to take action, capture leads or make exciting announcements.
Additionally, sticky bars let you customize their design easily, so they match the look and feel of your site while also providing an opportunity to track analytics to get better insight into user behavior.
However, the thing that makes banners so powerful is also it’s drawback. When you set up an entire site and create exclusive content, you do it to add value to prospects’ entire journey, and while banners can be non-interruptive they can also be missed! Which is why brands should use a mix of styles and placements to maximize visibility without detracting from the overall website experience.
This is where pop-ups come into play.
Pop-Ups and Why They Are the Ultimate Email List Growers
HubSpot confirms that pop-ups can be incredibly valuable for businesses, but only if used correctly. Their helpfulness in launching successful email or newsletter campaigns cannot be overstated. Pop-ups are the number one tool you need to set yourself up for success by helping you build email databases of incredible size.
To get the most value from this powerful tool, remember it must be deployed strategically with the core intent of enhancing the user experience rather than taking away from it.
Start with the Design
Humans are visual creatures, and your pop-up design can carry a message louder than words or any incentive you offer. While this adage might entice you to go all out and launch pop-up promotions worthy of being in a gallery, simplicity gets the job done just as well.
Aligning the design of your website with the tone of your pop-up messages will work best, as prospects will retain that sense of familiarity and comfortableness while on your site.
To not overwhelm your website’s visitors, keep the length of your sign-up forms to less than five fields and focus on the channel your want to target. In this case, since it’s all about email list growth, you can even go with a pop-up that carries a single form, making it super simple for prospects to supply you with their email and enjoy the rewards that come with that.
We recommend focusing on the channel opt-in itself (email, SMS, or both) plus a few additional zero-party data points to help immediately personalize their welcome email experience. What those fields are depends entirely on your business, target audience, and the core trait information you need to personalize content.
Ready to take your website’s performance up a notch? Justuno has the perfect solution to get you started in just a few minutes, or in other words, pop-up templates that are proven to convert!
Attach an Eye-Catching CTA
CTAs have been a consistent topic throughout the article, and there’s an obvious reason for that. Pop-ups with an attractive incentive perform much better, and an action-promoting CTA just seals the deal. Plus, it’s a win-win situation. The prospect receives something nice while you get their email address which you can later use to promote your webinars and inform them about the latest inventory updates with your email newsletter to create a buzz around your new product additions.
Using CTAs such as “Click Here to Find Out More” is, for lack of a better word, boring, and you don’t want to present prospects with a generic experience. Instead, try to speak to prospects on a deeper level, appealing to their motivations with unique CTAs such as:
- Try out our exclusive product for free for the next 30 days;
- Get 50% off your first purchase;
- Sign up and receive a complimentary gift;
- Get special offers by joining our mailing list;
- Download our app now and get a special reward.
Deploy Them at the Right Time
It’s not a secret that deploying multiple pop-up messages just as soon as your site loads can tank your search engine performance, and given that you are probably driving traffic with the help of SEO efforts, you don’t want that, right?
Well, the workaround is fairly simple – deploy your pop-ups after the first page or after the user has scrolled at least 35% of your site to avoid such instances and even enjoy better pop-up conversion.
Extra tip: Incorporate real-time email address verification into your signup forms to ensure high-quality data. By integrating an email verification API, you can instantly validate email addresses entered by users, reducing the likelihood of fake or mistyped email addresses. This not only enhances the accuracy of your user database but also improves communication deliverability and helps maintain a clean email list
Send the Emails
We will let you in on a major secret that ensures email marketing success. That secret is segmentation. Through segmenting your email list, you can tap into individual interests and craft offers that appeal to their unique preferences. By leveraging user data collected over time, you can send tailored email outreach to inspire high-intent action from your email subscribers.
If you are using Drip to automate your email marketing campaigns, Justuno can help you make it a sure success. All you have to do is setup a lead capture workflow using Justuno’s all-new workflow builder, syncing your new subscribers directly to lists within Drip, enabling you to target specific audiences with personalized offers.
The Justuno+Drip integration can work wonders and save you loads of time. Here you can find out just how well Justuno and Drip work in a combo.
Interested in finding out how to build email list organically? Now you have all the right strategies to do so. From lead magnets to super-effective pop-up forms, these tactics will help you build email lists and capture more leads.
To make the most impact, focus on quality leads rather than quantity. Non-organic connections won’t get you very far. Make the most of your efforts by collecting valuable leads that can be converted when presented with the right experience. Ready to get started? Try Justuno free for 14-days to see what your email list growth could be.