Back-to-school shopping season is here which provides a huge opportunity for online retailers. 68% of Q3 revenue comes from back-to-school shopping (Click to Tweet). With the majority of seasonal sales coming during August, right now is the best time to ramp up your marketing efforts.
Luckily, our friends from The Shelf have provided a ton of useful statistics and information on back-to-school shopping trends in the infographic below. This infographic will help you identify sales opportunities, create effective promotions, and capitalize on consumer behavior.
Here are a few of my favorite statistics from below:
- Clothing, footwear, and backpacks are the most popular back-to-school products (Click to Tweet)
- Dads are big spenders! 37% more money is spent when dads are in charge of back-to-school shopping (Click to Tweet)
- 40% more back-to-school purchases were influenced by deal-hunting (Click to Tweet)
Hopefully, you’re able to take the above information and apply it to your back-to-school sales and marketing strategy. If you’re short on time, we’ve made it super easy to launch a back-to-school promotion. Check in your account for pre-built templates for every major holiday!