One fundamental flaw whilst testing to optimize an e-commerce store is that testers are solely focused on their conversion rates. That’s not to say that
Category: Marketing Strategy
These days, discounts and free shipping offers are considered par-for-the-course in e-commerce marketing. In order to entice customers and keep them coming back, you have
Pay-per-click has always been a bit of a grey area for marketers. In some cases, particularly in situations where there has been a poor initial
Summer has arrived which has us all excited! Who doesn’t enjoy beautiful weather, the outdoors and that sweet smell of sunscreen? Actually, some of you
Today’s post is going to show you three ways you can use Justuno to target your website visitors based on their behavior (better known in
Five years ago, “coupon” was a dirty word to many online retailers. While coupons and discounts were viewed as necessary, they held a negative connotation.