It doesn’t take a marketing expert to know that marketing is a complex endeavor. With so many moving pieces, it can be hard to decide
Category: Marketing Strategy
If the last email you sent to your customers had their first name merged somewhere in the copy and you felt it was personalized…you’re wrong.
While email marketing may be the oldest marketing channel, it still outperforms every other marketing channel and it’s not even close! For every $1 spent
One of the biggest challenges that e-commerce marketers face today is standing out in a very crowded arena. This struggle heavily applies to the website
Back in 2001, a new player in the outdoor industry, evo, was thrown into the mix. The outdoor brand has steadily grown into the destination
Email marketing has an ROI of around 4,300% according to the Direct Marketing Association. But, what does that mean to you? How much return are