These are an ideal format for time-sensitive messages such as flash sales, events, or back-in-stock notifications. Push notifications put you at the center of attention, rather than just another email in a clogged inbox.
Push notifications also offer an added benefit of a form of self-segmentation. It’s a bigger commitment to opt-in to these than simply entering your email, which signals a desire to routinely engage with your company. Like pop-ups, Push Notifications are a great tool when done well, but can quickly become annoying if they aren’t well thought out and provide real value.
Justuno Push Notifications use pop-ups as a visually appealing way to drive higher opt-in rates and create brand continuity amongst your on-site messaging. These notifications work like our standard email opt-in pop-ups, using advanced segmentation and targeting rules to control their distribution.
For example, let’s consider Teams USA, an online sportswear and merchandise retailer carrying branded team merchandise for all major sports teams. Teams USA wanted a way to communicate with their most valuable and loyal customers that was faster than email, so they turned to Push Notifications.
This new communications channel meant they could instantly push flash sales, final game scores, and more directly to their subscribers. Teams USA wanted to create a means to give their most engaged customers the valuable content they wanted, in a way that made sense for their industry.
Push Notifications are great for businesses who run sales based on outcomes, have customers who are highly invested and engaged with merchandise, and purchase frequently enough to justify instant notifications.
Learn how to set-up push notifications like Teams USA did and implement a similar campaign on your site.
That’s all it takes to get Push Notifications up and running on your site!
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