It’s close. Promotions, order fulfillment, customer service, perfectly timed SMS campaigns – everything will need to be on point to create the well-oiled selling machine for e-commerce brands’ most important days ahead: Black Friday & Cyber Monday (BFCM)

Below, we’ll dive into the top 25 Shopify apps that are the oil to your conversion machines and maximize potential before, during, and after the BFCM weekend.


Clyde is a product protection platform that goes way beyond traditional warranties, giving you the ultimate customer enrichment opportunity through a single dashboard. From warranty, registration, and issue resolution—Clyde unlocks a CLV you could only dream of before.

Not to mention, extended warranty options post-purchase earn more customer trust and give customers the peace of mind they want this holiday season. For those of you in industries like fitness, tech, or home goods, where it makes sense to offer customers warranty options—give the gift of protection this season.



Daasity pulls together data from all your marketing channels, campaigns, and apps to create a single comprehensive/cohesive data model.

This app shows all of this data in various easy-to-digest dashboards, giving marketers advanced insights into customer lifetime value, customer profiles, financials, operations, product affinity, traffic, conversions, and more.

Daasity is designed to clarify and streamline both the marketing and operations of an e-commerce business.

As BFCM approaches, having the ability to forecast inventory, evaluate offsite marketing campaigns from previous years, and leverage other filters you can put over your business, can give you a strong advantage in having a successful weekend.

Daasity data and analytics dashboard


Fairing is a direct-from-consumer insight platform that delivers a growing stream of zero-party marketing data to your team.

This app works by asking the customer a question, such as how/where they found your site or product after they have placed an order. This can help you accurately attribute where customers are coming from, so you can find more of your ideal target audience to grow your brand.

Fairing showcases a 50% average response rate for these question streams, making it an effective, automated source of valuable attribution data.

In fact, Fairing customers get up to 20% more attribution data than those who rely on ad platform data alone.

This platform is essential for a BFCM marketing strategy. By pulling data from customers directly to help narrow down the most effective marketing channels, brands can plan out their BFCM campaigns with much more accuracy.

EnquireLabs delivers the attribution data that every marketer needs to refine their efforts


Feel is one of the most innovative technologies we’ve seen for Shopify merchants. Their virtual showroom and sales force empowers e-commerce brands to spark human connection and truly bridge the onsite-to-reality gap for high-consideration purchases.

Help customers find what they’re looking for, get compelling customer service, and increase sales. It sounds too good to be true, right? Wrong! It’s all in a day’s work for Feel, who helps retailers like Ruti drive results like a 78% increase in AOV and 35% conversion rates when they joined forces with Justuno.

During the holiday season, a true 1:1 connection with shoppers is invaluable. Those that need help fighting indecision, finding the right gift, and getting their questions answered will be astonished at receiving the same level of assistance through your Shopify storefront as they might in person.

feel showroom pop-up


Friendbuy is a referral marketing platform built to support high-growth brands and reward their loyal customers. What is your best acquisition channel this holiday season? Referrals from current customers. Not only is it cheaper than ads, but averages a 25X return on spend and 2-4X higher LTV. Let’s see Facebook ads get near that!

Friendbuy helps you get live ASAP with pre-built referral templates that can be customized for a seamless experience. Automate rewarding loyal customers who refer friends and gamify the entire program for even more engagement and return this holiday season. Leverage this to drive more effective BFCM sales—early access for referrals or an extra gift with their order are great places to start.



Gatsby is a fully-automated influencer CRM designed to help Shopify brands scale their influencer and ambassador programs. Turn your most loyal customers into brand advocates this holiday season using Gatsby. First, collect Instagram & TikTok handles using Justuno (our templates let you do this in two minutes). Next,  feed those into Gatsby to identify who is a good fit for your brand. Then send them exclusive codes, links,  and rewards. We all know that UGC and social commerce are major drivers of consumer behavior, so make sure you maximize your impact this holiday season through it for maximum results.

Gatsby Shopify


Gorgias is a customer service platform that empowers support teams to centralize tickets, automate responses, and get a holistic view of the customer journey to more efficiently handle issues and tickets. On average, Gorgias customers cut their response time by 35% and deliver real answers to their customers in minutes instead of days.

The one thing as guaranteed as people shopping on Black Friday? The onslaught of customer service questions. From FAQ to order tracking and service issues—Gorgias helps you handle it all with ease combining automation and the human touch.

When dealing with the time-sensitive nature of BFCM and the holiday season, having a system to resolve these issues as fast and as accurately as possible is paramount.

Gorgias combines all of your support tickets in one to cut down response times from minutes to seconds


Loop is a returns platform focused on exchange-first and sustainable growth. They empower Shopify brands to optimize return costs, retain revenue, and prevent return losses.

The boom that the holiday brings leads to a new year bust when retailers see massive returns from their holiday sales. That can be crushing to your bottom line if you don’t have a solid returns platform and strategy in place! Not to mention the long-term impact to return customers and lifetime value.

That’s where Loop can help: flip returns from being a cost center to a profit center and rewrite the narrative. Forge a path to profitability while providing customers with an unforgettable brand experience for a win-win this holiday season.



LoyaltyLion is a loyalty program platform that goes beyond points and rewards to drive greater lifetime value and cost-effective acquisition through improved customer relationships. 

Did you know that 66% of customers change buying habits to get the most out of reward programs? And not only that, but 41% of customers are more likely to spend with companies they’ve already purchased from.

That makes your current customers your most valuable resource this holiday season. Use a platform like LoyaltyLion that can help you reward and activate this segment for BFCM. But looking beyond the holidays, loyalty programs can help counteract market troubles such as data privacy, the rising costs of advertising, economic downturns, and shipping delays.

LoyaltyLion Shopify


LTVplus is an omnichannel outsourced customer support team, making it possible to give your customers the gift of 24/7 customer support this holiday season! For brands struggling to keep up with CS, BFCM and the holidays is not the time to scrape by—use LTVplus to combat churn, rescue abandoned carts, and provide a better overall shopping experience.

Say goodbye to your customer support challenges. In a nutshell, LTVplus puts customer experience on a pedestal. Your customer support system and strategy will work seamlessly in the background so you can focus on building your business. Aside from simply handling support tickets, LTVplus is able to turn customer support into an additional revenue source as well as a prime contributor to customer retention.


Lucky Orange

Lucky Orange offers heatmaps, session recordings, and live chat that not only increase your website’s conversion rate but provide a deeper understanding of your customers. Use insights like those – and more – from Lucky Orange to remove barriers to purchasing before BFCM, improve mobile UX, and even just understand what catches your customer’s eye.

Lucky Orange


Malomo enables you to give customers a premium post-purchase experience. From branded shipping notifications to custom order tracking, Malomo is the ultimate post-purchase tool for this holiday season. 

Present customers with personalized messaging on their order tracking page as they anxiously refresh it while waiting for gifts to arrive, or even better, send them order updates before they’ve even had the chance to look for them! Combine the power of Malomo with Justuno’s onsite messaging to create post-purchase experiences that engage and delight customers from additional channel opt-ins like SMS or social handles to product recommendations—the options are endless!



With NoFraud, you can rest assured your business is safe from fraud. With a combination of AI and human intelligence, this solution eliminates chargebacks, manual review decisions, and false declines. At NoFraud, preventing fraud isn’t just about avoiding losses but is also about making you more money and increasing efficiency.

  • Stop Losing Money: NoFraud correctly identifies and stops fraudulent orders, will reimburse you if a fraud chargeback does occur, and eliminates the overhead costs of in-house manual review.
  • Make more money: NoFraud has the capability of approving high-risk orders with its precise decisions and in-house manual review team.
  • Increase operational Efficiency: NoFraud eliminates merchant manual review and offers 100% automation. Get rid of fraud review queues and fraud prevention staffing challenges.


Okendo is a UGC and reviews platform designed for Shopify retailers with exclusive features like custom attributes for more actionable review data, the ability to push reviews to external platforms like Instagram, and custom widgets to place high-value UGC anywhere on your Shopify store.

During the holiday season, these custom attributes are invaluable for helping shoppers decide on the right item or size to gift. Not to mention the great UGC you could be collecting of them opening their presents!

Okendo Shopify


Optily is the answer to your ROAS prayers this holiday season. During BFCM, ad costs shoot through the roof, but Optily can help you improve your ad performance for a better ROAS this year. From clear attribution and target customer segment sources to a cross-platform connection, Optily is a must-have for brands relying heavily on paid ads this holiday season.



Did you know that 31% of BNPL users said they would abandon their cart entirely if BNPL wasn’t an option? Don’t let them! Sezzle is a buy now, pay later solution that provides flexibility for holiday shopping to pay how and when they want.

We all know how high inflation has been this year (and continues to climb), so those holiday budgets can be a little tight. Give your shoppers the opportunity to pay with ease using a solution like Sezzle. Not to mention those shopping for gifts online who may not have a credit card, no need to make them look elsewhere. Streamline checkouts, give customers options, and make sure to have BNPL as an option this season!

How BNPL works--Sezzle


ShipBob is a fulfillment network and platform that effectively improves transit times, shipping costs, and delivery experience for customers worldwide.

By connecting your products and storing inventory in a ShipBob fulfillment center, the network allows for seamless and timely fulfillment and delivery.

The platform boasts affordable two-day shipping, easy-to-understand pricing, transparency of performance, and totally hands-off fulfillment and processing.

As BFCM approaches, order fulfillment and processing is going to be under massive stress. With ShipBob, stores can improve the customer experience while streamlining the back-end work. Not to mention have more control in an area of rising costs from shipping and increasingly one-sided bargaining power.

ShipStation (Auctane)

ShipStation is the fastest way to ship products to your customers, from automated daily fulfillment flows to discounted shipping and instant tracking updates, their platform is key for smooth sailing during BFCM.

Their lowest shipping rates from top carriers means you’ll be able to lock in savings that will preserve profit margins against rising fuel and fulfillment costs.

Their multi-national presence in North America, Europe, and Australia makes ShipStaation the no-brainer choice for international Shopify brands looking to fulfill and scale with ease.



ShoppingGives is a simple solution empowering DTC brands to give back, creating more purposeful and profitable customer relationships. Giving Tuesday is the last day of cyber week, and while it’s not anywhere near the size of its siblings…it can be a powerful day for brands that have or would like to include a more socially conscious or charitable mission.

Easily add on checkout options to round up their order to donate to a cause close to your brand’s heart or give them the option to choose where their support goes. Even better? Turn your loyalty program into an impact program—combining rewards and donations this holiday season to make a big difference in your community.

ShoppingGives Shopify


Smartrr is a subscription platform for Shopify brands that’s built around the customer. From features like gifting your next shipment and custom dashboards to the ability to set members-pricing. Their customers boast 15X more sales over a customer’s lifetime, and subscriptions are one of the hottest gifts around this year.

Make it easy to give the gift of your brand this year and set up a subscription option. Even better? Let VIP customers give the gift of a free 3-month subscription to your store to someone this holiday and double up on the power of referrals + subscriptions for your next biggest advocate!

smartrr is a review and loyalty platform with features like Net Promotor Score (NPS) and machine learning to pull actionable insights from your data. Have total control over UGC using things like content or color filters, or automate rewards for engaging with your brand.

Loyalty, reviews, UGC, etc., are all intricately connected, and has something to help you with them all this holiday season. 



TrustPilot prides itself on bringing customers and businesses together to make things better, and what more could you want this holiday season? Leverage their comprehensive reviews platform no matter what industry you’re in, to both showcase reviews on your website and be discovered via their marketplace, unlocking new audiences.



WeSupply is a one-stop shop for Shopify brands this holiday season, featuring post-purchase tracking, estimated delivery dates, curbside pickup options, returns options, and even post-purchase analytics. If you’re looking to only add one app to your stack this holiday season, WeSupply is it.

Let your customers know about their order before they even ask with branded notifications to keep them up to date, helping them beat porch pirates and feel in the loop. Make it easy for last-minute procrastinators to pick up at your brick-and-mortar using BOPIS or make sure that online shoppers are confident checking out with estimated delivery dates for guaranteed arrival times. WeSupply has all your BFCM needs covered and helps out in the new year with analytics, returns management, and automation for improved customer retention.


Whiplash (Now Ryder)

Whiplash is a proven omni-channel fulfillment and tech partner featuring end-to-end supply chain solutions for an all-in-one logistics dream.

From storing inventory to packing orders featuring real-time control over materials—Whiplash has you covered. Use intelligent bidding to provide great customer shipping service while saving yourself money on your most VIP orders and know that your products are getting to their new homes ASAP from Whiplash’s extensive network of facilities, including international warehouses!

This holiday season, it’s important to get the shipping experience right but still maintain your profit margins—Whiplash helps you do just that!


Justuno (that’s us!) is a conversion rate optimization platform that allows marketers to turn more visitors into customers. Our tool provides next-level personalization and targeting potential so you can give every holiday visitor the ultimate shopping experience.

By creating and deploying high-converting onsite promotions, our users average an increase in online revenue of 135% in their first year and an average 8% increase in Average Order Value (AOV).

During 2021 cyber week, over $1.107 billion was earned by Justuno customers, with 7.41% of that driven by Justuno pop-ups and representing 3.2% of all Cyber weekend spend. That is a 22.98% increase in overall Justuno customer revenue from BFCM 2020 at $900.5 million.

Justuno customers had an average engaged order value of $140.82, increased time on site by 164% with promotions boosting average time from 2.8 to 7.5 minutes, and overall converting visitors 265% more with engaged conversion rates averaging 14.76% all weekend compared to 4% overall.

Templates Style


With the holiday season upon us, it’s important to have a strategy and tools that will help you maximize your revenue and efficiency.

These 25 Shopify apps are some of the most effective ones on the market before, during, and after BFCM.

Check them out to see how they can help you take your store and your BFCM plan to the next level!