Below you’ll find our general brand guidelines and downloadable assets to use for marketing initiatives.
This is our most recent logo and is the version that should always be used. There are two versions so you can choose the option that is most legible depending on your background color. The two-tone logo should be used whenever possible and preferably on white.
The monotone logos work best on bright, dark, or busier backgrounds. Use these whenever using the green in the main logo would clash with the design. Make sure that the logo is distinctive and has enough contrast from the background.
This is our logo without the wordmark. Use this version when space is especially limited. If the space calls for a square or circular shape, the glyph is the ideal logo. The primary color for the glyph should be green (ideally on white) and the white glyph to be used on backgrounds which require contrast.
Don’t change the smile or stretch/warp the glyph .
Below are several exmaples of what to avoid at all times when using the logo.
Don't tilt the logo
Don't use on busy backgrounds
Don't stretch or warp
Don't use shadows
Don’t use unsanctioned colors
Don't stack the logo
Don't use on low-contrast colors
Don't use the previous logo
Don't use dark logo on dark backgrounds
Don't block logo or stack behind elements
Don’t use wordmark and glyph in single logo instance
Don't use white logo on light backgrounds