Justuno Audience Segmention

Audience Segmentation

Speak every audience's love language.

Built using intelligent visitor data from billions of user touchpoints, Justuno’s advanced audience segmentation rules allow you to create meticulously personalized messaging for every visitor on your site.

Create stronger relationships and more loyal consumers by speaking to the person behind the screen.

See the person behind the purchase.

Hidden patterns.

Justuno’s core visitor profiling technology can help you uncover hidden trends in purchase behavior so that you can better understand and target your most-valuable shoppers effectively.

Unmatched relevancy.

The more granular your audience segments, the more personal your marketing will feel. With our advanced rule sets, you can send the right message, to the right visitor, at the right time — every time.

Tailored messaging. 

Appeal to specific traits within audience segments using tailored marketing messages that speak to the visitor’s mindset and lifecycle stage within the overall purchase funnel. 

For your eyes only.

A one-to-one relationship between a brand and consumer is the holy grail of marketing. While most retailers create basic groups within their target market based on demographic or psychographic data, advanced customer segmentation takes this grouping to the next level.

Base your micro-segments on traits like location, AOV, browsing behaviors, and more to design a site experience built to convert. Advanced audience segmentation and individualization is the key to unlocking more revenue.

The micro-breakdown.

What if you could create a segment for 20-25 year old women, who spend $200 a year on skin care, and are most likely to purchase when offered 15% off? Seem like overkill?

Not at all. Creating micro-segments like these are the key to success. Within your website traffic lies hundreds, if not thousands, of these micro-audience segments just waiting to be wooed with personalized messaging. Refine your on-site experience and maximize your revenue per conversion with just a few simple rules. 

Visitors who engage with a Justuno promotion have a 15% lower bounce rate on average than those who don’t.

Related Features

We’re more than just a one-trick pony. Check out our full list of features below.

A/B Testing

A/B Test content and design variations to find the version that resonates best with visitors and continually optimize your site’s experience with data-backed decisions.

Analytics

The rise of Big Data has put an unprecedented amount of pressure on marketers; It’s survival of the fittest. The biggest challenge? The lack of data completeness and quality.

Geo-Targeting

Add a touch of home to every visitor’s experience. Capitalize on local marketing efforts and reinforce local loyalty by delivering unified geo-targeted messages across marketing channels.

Advanced Behavioral Targeting

Laser-focused targeting rules make it easy to segment your audience by behavioral patterns and serve every visitor personalized messaging.

See All Features

Related Products

Get more out of your existing website traffic with Justuno’s full suite of conversion products.

Resources

It’s time for the student to become the master. Browse our selection of related resources below and become an audience-segmenting sensei.