GDPR Compliance

General Data Protection Regulation (GDPR)

The General Data Protection Regulation (GDPR), which was enforced on May 25th, 2018, is a regulation from the European Parliament, the Council of the European Union and the European Commission that attempts to strengthen and unify data protection for all individuals within the European Union (EU). It also addresses the export of personal data outside the EU. When the GDPR takes effect, it will replace the data protection directive of 1995.

This page addresses how Justuno is compliant with GDPR. Please note that this page is for informational purposes only, and should not be used for legal advice. We at Justuno encourage you to work with legal counsel to determine precisely how the GDPR might impact your business. The GDPR website also has FAQs, which cover who it affects, changes, penalties, and more.

Justuno already takes great measures to protect your data. GDPR adds privacy protections for individuals within the EU including:

  1. Expansion of scope: The GDPR applies to all organizations established in the EU or processing data of EU citizens
  2. Expansion of definitions of personal and sensitive data: any information relating to an identified or identifiable individual; meaning, information that could be used, on its own or in conjunction with other data, to identify an individual.
  3. Expansion of individual rights: EU citizens will have several important new rights under the GDPR, including:
    1. Right to be forgotten: An individual may request that an organization delete all data on that individual without undue delay.
    2. Right to object: An individual may prohibit certain data uses.
    3. Right to rectification: Individuals may request that incomplete data be completed or that incorrect data be corrected.
    4. Right of access: Individuals have the right to know what data about them is being processed and how.
    5. Right of portability: Individuals may request that personal data held by one organization be transported to another.
  4. Stricter consent requirements: You will need to obtain consent from your subscribers and contacts for every usage of their personal data, unless you can rely on a separate legal basis. Keep in mind that:
    1. Consent must be specific to distinct purposes.
    2. Silence, pre-ticked boxes or inactivity does not constitute consent; data subjects must explicitly opt-in to the storage, use and management of their personal data.
    3. Separate consent must be obtained for different processing activities, which means you must be clear about how the data will be used when you obtain consent.
  5. Stricter processing requirements: Individuals have the right to receive “fair and transparent” information about the processing of their personal data, including:
    1. Contact details for the data controller
    2. Purpose of the data: This should be as specific (“purpose limitation”) and minimized (“data minimization”) as possible. You should carefully consider what data you are collecting and why, and be able to validate that to a regulator.
    3. Retention period: This should be as short as possible (“storage limitation”).
    4. Legal basis: You cannot process personal data just because you want to. You must have a “legal basis” for doing so, such as where the processing is necessary to the performance of a contract, an individual has consented (see consent requirements above), or the processing is in the organization’s “legitimate interest.”

How does Justuno help you comply with the GDPR?

The below covers both explicit ways that Justuno complies, as well as best practices for how you pass over data and use our platform.

  • By default, Justuno users, even those on the free plan, are handling email opt-ins in a GDPR compliant manner. When it comes to email submissions and GDPR, Justuno collects the opt-in time stamp and campaign of each of your contacts who register for a Justuno powered form. We also make it quick and easy for you to access that customers data in your Justuno account, and if requested, delete it with the click of a button.
  • GDPR is centered around storing, using, transmitting and deleting personal information of EU citizens.
  • The regulation requires that EU citizens take an action to consent to the use of their information.
  • If a customer of yours asks, you will need to be able to share with them the personal information you have stored, and be ready to delete that information in a timely manner.
  1. GDPR user rights
    1. Right to be forgotten: You may delete individual subscribers upon their request at any time.
    2. Right to object: You may opt out of inclusion of your subscribers in communication types (or simply unsubscribe them or delete them)
    3. Right to rectification: You may update your subscribers within your Justuno account to correct or complete subscriber/contact information upon their request at any time.
    4. Right of access: You may access your subscribers’ data within your Justuno account upon their request at any time.
    5. Right of portability: You may export any of your lists of subscribers in CSV format at any time
  2. Email capture forms: For any information you collect via your forms on your website or app, it is your responsibility to ensure that you obtain consent from your customers and contacts to send their information to Justuno for processing. You should ensure that all of your pop-up windows, forms, etc. include language that provides this consent.
  3. Unsubscribing: Please ensure that all emails sent to subscribers acquired via your Justuno account include unsubscribe links, and test the links to ensure they work. If you are passing unsubscribe information via imports, please test these imports regularly and check counts within our application.
  4. You should also ensure that you are keeping accurate records, especially of your subscribers’ and contacts’ consent permitting you to send them marketing emails, store and use their personal data, and any other processing activities. Justuno can help you obtain proof of consent and will store a record of the date of your subscribers’ signup, as well as date of their removal of consent. We recommend consulting with legal counsel to determine if consents obtained prior to the GDPR comply with its requirements, or whether you should instead contact your subscribers and contacts to re-request consent in accordance with the GDPR requirements, or rely on a different lawful basis for your processing under the GDPR.
  5. You should review any Justuno integrations or add-ons that you are using (or plan to use), and any terms associated with those, to ensure that you have adequately disclosed potential data processing activities associated with your use of those services to your subscribers and contacts.
  6. You may want to consider updating your privacy statement to include language that specifically identifies Justuno as one of your processors and delineates the applicable processing activities performed by Justuno, such as the collection (e.g., via sign-up forms) and storage and processing of personal data, and the transfer of personal data for your own purposes (e.g., reporting).

Justuno takes the EU General Data Protection Regulations (GDPR) very seriously and has created several tools, forms and processes to help you stay compliant.

To better facilitate compliance, we implemented both product and non-product-related updates to ensure GDPR compliance. Not only will these updates ensure our compliance, but they will also make it easier for our customers to comply. Below is the list of relevant updates made.

Product Updates

  • Improved contact deletion capabilities to comply with right to be forgotten requests.
  • Improved site tracking so it can complement your website’s compliance needs.
  • Address cookie compliance for via site functionality.
  • Added cookie banner themes to promotion wizard.
  • Added ability to show consent checkboxes only for EU visitors as an option.
  • Added EU to the list of Countries in our advanced targeting rule country condition.

Non-product Updates

  • To help with GDPR preparation, we have an updated Data Processing Agreement available for you to use for your compliance needs. You can request to use our DPA through this form:
  • Updated our Privacy Policy and other website documents to reflect GDPR-related changes.
  • New education & training content that relates to how users can use Justuno to best comply with the tenets of the GDPR.

Note: In accordance with GDPR, as our customer, you can exercise your data subject rights by contacting or by making a request with this form.

While our goal is to help our customers stay GDPR compliant without sacrificing usability of the platform, we suggest that customers consult an attorney if they have any questions about how the GDPR will impact their business.

We will continue to develop the product with GDPR in mind — this means an emphasis on flexibility in regards to data. We will announce GDPR-related changes on a rolling basis, so check back for updates.



There is a checkbox option in our promotion designer that can be used for general terms of services or for more explicit consent regarding visitor opt-ins. For more info on how to use this new layer click here

Data Processing Agreement

Our Data Processing Agreement (DPA) offers contractual terms that meet GDPR requirements and reflect our data privacy and security commitments to our customers. Each customer processing personal data on behalf of EU/EEA individuals is now able to sign this agreement here.

GDPR Audit Help

Are you being audited? If that happens to you, we are here to help and will get you any data we have that can help you comply with the audit. You can go here to fill out a form and get in touch with our audit concierge team.

This document was last updated December 31, 2019