Justuno Strategy Packs For Service Partners

This page includes strategy packs based on client goals that can be accomplished using Justuno for onsite messaging and CRO. Choose between a breakdown of monthly deliverables or quarterly campaign suggestions for granular or high-level account management.

Justuno Strategy Pack

Goal: Improving Offsite ROI (Social/Ads/Email)

This is for client’s whose goal is to improve their return on investment in off-site campaigns, a monthly strategy for this could look like:

January

Review the client’s current ad schedule and create a calendar for promotions that correspond to each ad. These promotions are effective for reinforcing what they clicked through and provide a seamless experience guiding them toward the desired action.

Pro Tip

If your client is on Justuno Plus, make sure to use Audience Sync on any of their onsite lead captures, you can sync the subscribers from Justuno promotions back into Google and Facebook for retargeting and prospecting to improve ROAS.

February

Build out promotions for traffic clicking through Google Ads that welcomes them to the client’s site. Depending on conversion rate from this channel and the messaging of the ads, an incentive may or may not be effective here.

March

Create promotions targeting Facebook Ad traffic, ensuring to mirror the discount, product shown, or copy on it. This increases continuity in the shopping experience and is an easy way to personalize the first touch of a new visitor. If the client's margins allow, use a “Facebook Friends” discount to increase conversions from this platform.

April

Focus on the traffic coming from the client’s email campaigns, depending on how they use email whether it's to announce sales, product drops, general brand information, etc. you can build out corresponding promotions to fire based on which type of email a visitor clicks through. For example, an abandoned cart email can be followed up by a promotion with the specific items the visitor left in the cart, a new fall collection email can be followed by a banner counting down to when their exclusive offer ends, etc. Since email traffic is an owned audience, you can focus on improving the ROI of each subscriber through personalization instead of acquisition costs.

May

Run an A/B test on the promotions targeting the client’s Facebook ad traffic to see what small tweaks could increase engagement and conversions. If not using an offer, add one or change up the CTA copy, imagery, etc.

June

If the client is currently running ads on Instagram or using influencers to drive traffic to their site, use UTM parameters to target pop-ups for this traffic once it lands on their site. These pop-ups are especially effective when paired with individual influencer codes.

Pro Tip

If your client is actively trying to build out influencer marketing, check out one of our integrated tech partners, Gatsby. They specialize in management and growth of micro-influencers within an existing brand community. Collect Instagram handles directly in onsite pop-ups to source potential influencer opportunities for clients.

July

Target returning visitors who previously left items in their cart with a promotion showing the specific products they abandoned. Paired with an abandoned cart email as mentioned above is a great way to drive traffic back to the client’s site, rescue lost potential sales and create a personalized experience from inbox to checkout.

August

A/B test the promotions targeting Facebook traffic by tweaking imagery, color, copy etc. to see if engagement or conversions are positively impacted. If it doesn’t include an incentive, test that out first. Another quick win can be to test the CTA’s copy, size, or color--these can sometimes be the easiest change for the biggest return in an A/B test.

September

Start running lead captures offering early access or sales notifications before the holiday season starts. This boosts the client’s database size now for higher conversion rates during November and December. These can be targeted at their most effective paid social campaigns or site-wide depending on the client’s holiday goals.

October

If not already completed, dedicate October to finishing promotions for November through the end of the year. Client approval, confirm incentives, and pre-schedule everything out.

November

During this time most clients don’t have time to discuss future strategies, so you can spend this month focused on current performance. Pull data comparing campaigns this year to historical performance to see what’s working and if any last minute pivots are necessary.

December

Get ready for the new year, discuss if the same promotions will turn back on from before the holidays, if they need any updates, etc. This is also a great time to build out a nurture campaign to turn first-time holiday buyers into repeat purchasers.

For those looking for a more high-level strategy for optimizing their return on ad spend (ROAS), here’s a quarterly breakdown of potential strategies:

Quarter One: Google Ads

Build promotions out welcoming visitors coming through from Google Ads. Depending on the conversion rate from this channel an incentive, may or may not make sense for the client. But make sure to mimic the offer and messaging from the Google campaign on these promotions for maximum effectiveness.

Pro Tip

For clients on Justuno Plus, use the Audience Sync feature to sync opt-in lists directly with the client’s Google and Facebook ad managers. This allows for more effective retargeting, prospecting high value audiences, and eliminates the compliance risk of manual list uploads.

Quarter Two: From Email

Think about how the client’s email campaigns are used: sales announcements, product drops, general brand information, etc. Then create onsite promotions that fire when a visitor clicks through different campaigns with the information each segment might need while on the client’s site. For example, a sale email should have a corresponding banner with the coupon code and timer when it ends, product drop with shipping information or related items in the collection, etc.

Quarter Three: Returning Visitors with Items in Cart

Target returning visitors who abandoned items in a previous session featuring the items they left behind. This can increase purchases by creating FOMO and instilling a sense of urgency to check-out, especially when you pair with a timer or urgency copy. Tie these into abandoned cart email flows or even paid ads retargeting them, both of which drive them back to the client’s site after capturing their attention with a personalized call-to-action.

Quarter Four: Analytics & New Year Strategy

Walk through the client’s account to review performance on how the holidays performed. You’ll learn what worked and what didn’t to inform strategy as you head into the new year and see what changes need to be made to improve performance even more. For the new year, see if the pre-holiday promotions should be turned on, if they need updating, or if the client has a new goal for the next year that will require a different approach.

Goal: Increasing Average Order Value (AOV)

This is for clients who want to increase the amount spent per purchase from their current customers. A monthly strategy for this could look like:

January

For clients who are on a Justuno Plus plan, add Commerce AI to their product description pages (PDP). This helps visitors find products they may be interested in, increases the items added to cart and ultimately, the AOV. Choose from a variety of algorithms like upsell, cross-sell, best sellers, etc. and then let the AI engines personalize the recommendations from there. Run this against a control in an A/B test to ensure it appeals to the client’s audience.

February

Create a banner that shows an incentive threshold that dynamically counts down as the visitor adds items to their cart. For example, if the client’s current AOV is $45, show an incentive that they can earn when they spend $50. These work well with free gifts, shipping etc. If the client prefers to offer a discount, raise the target amount to cover what the discount costs, i.e. offering $5 off if they spend $55 so the new AOV would be $50.

March

Run an A/B test on Commerce AI bundles, for visitors who add multiple items from the product recommendations and offer a discount for purchasing more than one item. You’ll increase the client’s AOV with a multi-item bundle and can A/B test that against a standard single item recommendation without the bundle discount.

April

For new visitors, build a side slide-out promotion featuring the client’s best seller. Specifically target window shoppers using a rule for number of pages traveled (3-4 works well, or just more than the average visitor travels), and if the visitor hasn’t added an item to their cart. You’ll increase the number of pages visited, time on-site, and ultimately, help new visitors better navigate to the products they’re most likely to buy.

Pro Tip

Justuno Plus customers experience an average 196% increase in average time on site and 173% increase in the average number of pages viewed.

May

If the countdown to incentive was successful from February, try to increase the limit to encourage visitors to spend more. For example, if before you asked visitors to spend $55 to unlock the incentive, raise it to $60-65 depending on how much the client’s products typically sell for and by how much they wanted to increase AOV by. You can A/B test the higher amount against the original to see if there is a decrease in conversion rate, but even if there is, if the increase in order value is enough to make more money than the previous version, it may be worth keeping. Remember just because certain performance metrics decrease it isn’t necessarily a bad sign. Compare multiple data points to understand the true impact on a client’s bottom line to see if it’s simply a vanity metric.

June

Build out in-cart cross-sells targeting visitors with an item in their cart who are moving toward checkout. This can be small, related products to use with their original item or their best sellers depending on the client’s site and products. If the client’s margins allow it, consider adding a discount if they end up adding the cross-sell to their order.

Pro Tip

If the client is on Justuno Plus, this is easily automated via Commerce AI or can be manually built on Essential plans but without AI-powered automation.

July

A/B test switching out some products in the best sellers promotion. Try including top items from a lower price range or newer items on their way to the top. See if these increase the number of visitors adding items to their cart vs. the previous selection. Again, you can offer a bundle discount if they buy two items instead of one if the client’s profit margins allow on the new items.

August

Start discussing holiday plans with the client for general strategy, sales dates, incentives, early access, etc. Start on these logistics now so you can alleviate stress later and implement any early stages of a campaign now.

September

Beginning in September until when the client’s sale starts in November, run an early access/sale notification lead capture. Consumers are already starting to shop around for the holidays so either letting them know what’s coming or even giving them a sneak peak at access is a strong incentive during this time of year.

October

This is the time to wrap up all holiday execution through the end of the year. Finalize approvals, incentives, and scheduling for the next two months.

November

Since most clients don’t have time to discuss future strategy during this time, you can focus on monitoring the results they’re getting. Compare current promotions to historical performance, and be ready to make any last minute adjustments needed.

December

Start discussing what promotions your client wants to go live after their holiday sales wrap up. Will the same promotions from before Q4 go live, do they need changes, etc. This is also a great time to create campaigns targeted to newly acquired holiday customers to nurture them into repeat buyers in the new year.

For those looking for a more high-level approach to increase average order value (AOV) this is what a quarterly breakdown could look like:

Quarter One: Commerce AI

For clients who are on Justuno Plus, add Commerce AI to their site. Product description pages (PDPs) are the most common place for these AI-driven product recommendations to show related items using a cross-sell algorithm. But you can add them to the home page featuring best-sellers to engage new visitors, add them in-cart for a last-minute impulse addition, and much more. Anywhere a client sees an opportunity to add a personalized recommendation, you can place Commerce AI. All of these recommendations will help visitors find other products they may be interested in, increase how many items are added to carts, and ultimately, boost AOV. Run these against a control in an A/B test to make sure it speaks to the client’s visitors and make tweaks to placement/chosen algorithm if needed.

Quarter Two: Countdown to Incentive

Create banners showing incentive thresholds dynamically counting down as shoppers add items to their cart. For example, if the client’s current AOV is $45, make the threshold $50 to unlock the gift, shipping, etc. If the client prefers to offer a general discount, raise the target amount to make up for the discount’s impact on profit margins. If you offer $5 off their order if they spend $55, the new AOV would be $50.

Quarter Three: Holiday Plan

Start discussing the holiday season during Q3 with your client. Find out their sale plans for BFCM through December. Conversions should be the highest priority during that time, so suggest running lead captures now using early access, VIP, or notifications for an extra incentive to opt-in.

Quarter Four: Analytics & New Year Strategy

Since Q4 is the time to implement all the work you built out in Q3 and clients are too busy to start planning ahead, take this time to walk through their account performance. Create reports on current metrics, historical comparison, etc. to inform future plans and to be ready if there are any last minute changes necessary. You can also start working on campaigns for the new year, either updating previous promotions to turn on after the holidays or creating ones based on updated goals.

Goal: Exit Strategy

This is for clients who want to decrease cart abandonment and bounce rates while also increasing conversions. A monthly break down of what this strategy could look like is:

January

Start off the year with a new visitor exit offer, targeting those who browsed more than one page in their session but didn’t add anything to their cart before trying to leave. For this we recommend not including an incentive since this is a lower intent audience who is likely still at the top of the marketing funnel. We do recommend A/B testing this with a control group to see if the client’s visitors respond well to non incentivized messaging vs. an offer, since every vertical and brand is different.

February

Next step is to create the standard cart abandoner offer that fires when visitors with an item in their cart exhibit exit behavior. This incentive should be larger than the welcome offer or any other promotions running on the client’s site. Since these are a higher-intent audience, it’s crucial to give them something they haven’t seen before to close the sale quickly. Potential incentives can be a free gift, free or upgraded shipping, larger discounts, etc.

March

Exit offers targeting return visitors who haven’t purchased yet are a great way to turn window shoppers into customers. Make sure to use an incentive large enough to encourage the visitor to checkout--the more times a shopper has come to the site, the easier it will be to nudge them into a purchase. They’re clearly very interested but just need a little something to push them over the edge to get what they really want.

April

Take the lowest performing of the previous three promotions and run an A/B test tweaking either imagery, color, incentive, or copy. This will help start to identify patterns in your client’s audience to inform future strategies and also close any gaps in the exit strategy by optimizing the experience of each segment who is leaving.

May

Use the Justuno analytics dashboard to find the most commonly abandoned items on your client’s site. Build cart abandonment promotions specifically targeting those product URLs. If there’s a complementary product, you can offer a bundle discount for buying both or run a flash sale promotion that shows only when the highly abandoned item is in a visitor’s cart.

June

Instead of offering a discount or using urgency copy, try an informational exit offer to educate visitors about the client’s products, industry, or brand. A particularly successful strategy is to talk about how the client’s company gives back to the community or charitable causes. We’ve found many companies just assume that shoppers know about their efforts, but in reality many do not especially when they’re a new visitor. Test the informational exit offer against the current new visitor offer to see which is more compelling to the client’s target audience.

July

Target returning visitors who abandoned their cart in a previous session. This promotion will fire when they return to the client’s site and feature the items they previously had in their cart. We recommend pairing this with an abandoned cart email so for those who click through the email have a reinforced experience onsite. Make sure to have a check out now CTA in the promotion for a streamlined checkout experience.

August

For clients on Justuno Plus, try out a Commerce AI exit offer. Target visitors who don’t have an item in their cart and when they go to leave show them a product recommendation featuring the client’s best sellers. Test this against an exit offer with no incentive and just urgency copy on why they should continue shopping.

Pro Tip

Bonus points for the Commerce AI recommendation if the best sellers are also tagged by collection in the client’s e-commerce platform, then you can show the top items specific to the pages or collections they browsed.

September

From September through when holiday sales begin in November, run an exit offer with a lead capture asking visitors to sign up for sale notifications or VIP/early access. For some client’s this may be more of an incentive than other offers as holiday discounts are traditionally much higher than the rest of the year. While short-term conversions won’t rise, you’ll see the return on investment in holiday sales numbers.

October

If not already completed, October should be dedicated to holiday campaign execution. Finish promotions with confirmed incentives, scheduling and client approval for all onsite campaigns through the end of the year.

November

During November, most clients won’t have time to discuss upcoming strategies, so spend this month focused on analyzing their results. Look at the performance of different campaigns, compare to historical performance and see what, if any, last minute pivots need to be made.

December

Start planning for the new year with your client, will the same promotions from before the holidays go live, do they need updates, etc. Also a great time to focus on campaigns targeting newly acquired customers from the holidays to turn them into repeat purchasers.

For those looking for a more high-level exit strategy, a quarterly breakdown could look like this:

Quarter One: General Exit Offers

Create an exit offer that will show to all visitors who do not have an item in their cart, have traveled at least one page, and are attempting to leave the site. This can be with or without an incentive depending on how aggressive the client wants to be. Run A/B tests with and without incentives to see how visitors respond or switch up the incentive to see what is most compelling to their target audience.

Quarter Two: General Cart Abandoner

Create a general cart abandoner, this is targeting exiting visitors with at least one item in their cart. These should include an incentive of some kind since these are a higher-intent segment of the client’s website traffic. There are various strategies that can build on the general cart abandoner like targeting specific cart contents, cart value, etc. Depending on the client and their vertical you can build out several variations targeting different high-value segments for maximum impact.

Quarter Three: Lead Capture Exit Offer

From September through when the client’s sales begin in November, add a lead capture element to exit offers. Ask visitors to sign up to be notified when the sale begins or for VIP/early access. This can be more of an incentive than other offers since holiday discounts are expected to be higher than the rest of the year. This captures more subscribers now but they’re high-intent buyers later on.

Quarter Four: Analytics & New Year Strategy

While holiday campaigns are in full swing during Q4 it’s a great time to walk through your client’s account to create performance reports. Not only will this help inform future campaigns, you’ll also identify how the client’s audience is responding to different strategies and see if any last minute pivots are needed. Once you’ve done this analysis you can start building out campaigns for the next year, will promotions from before the holidays be turned on, will they need changes, or will you need to go in a new direction. This is also a great time to focus on turning newly acquired holiday customers into repeat purchasers with targeted campaigns encouraging their next purchase.

Goal: Conversion Rate Optimization

This is for clients whose main focus is conversion rate optimization (CRO) to increase purchases from their current traffic level. A monthly break down of what this strategy could look like is:

January

For those using Justuno Plus for clients, add Commerce AI to product description pages (PDP) for intelligent product recommendations. These help visitors find other products they may be interested in to increase the number of pages browsed, time on site, and ultimately the items added to cart. Run A/B tests on the strategy you use to make sure it speaks to visitors, for example, cross-sells may be more effective for some industries while upsells are ideal for others.

February

Incentive threshold promotions are incredibly effective for increasing sales, use a banner that counts down to an offer showing the visitor exactly how far away they are from their prize. For example, if your current AOV is $45, set the threshold to trigger when a visitor reaches $50 in their cart. Not only are you increasing the average order value but you’re also closing more sales by giving visitors a target to reach.

March

Create a lead capture promotion for email, SMS or both that shows to all visitors not previously signed up. Once opted in, you have the opportunity to continue the conversation with them and push them towards purchasing.

April

Take the lowest performing of the promotions over the last three months and run an A/B test with new imagery, copy, incentive, etc. Even small tweaks can make a big difference in conversion rates so A/B testing is critical throughout the year to make sure the client’s campaigns are on the right track.

May

Build cart abandoners to save more sales and engage exiting visitors. We recommend this promotion has an incentive that is higher than the welcome offer or any other offers currently running, since those haven’t yet been enough to drive a purchase. These could include a free gift, free shipping, general discount, etc. depending on what is most compelling for the client’s target audience.

June

Focus on improving conversions from the client’s acquisition campaigns. If they’re running paid ads, set up promotions triggered for visitors specifically coming from these with mirror incentive/messaging from the ad.

Pro Tip

If your client is on Justuno Plus, you can set up Audience Sync in tandem with this to retarget onsite subscribers via Google and Facebook campaigns while also seeding high-value audiences for prospecting.

July

Focus on getting conversions out of returning visitors who previously abandoned their carts, they’re a high-intent audience who only need a little nudge to close the sale. Build a promotion that fires when they return, showing them items previously left in their cart for added personalization and FOMO. Paired with an abandoned cart email, this is a particularly effective strategy to boost conversions quickly.

August

Use in-cart cross-sells to augment the customer experience, giving it a more personalized touch. For visitors who have an item in their cart and are moving towards checking out, include best-sellers or products that are complementary to their cart contents. If the client’s ROI allows you can use a discount, but they’re not necessary.

Pro Tip

These recommendations are available for those using Justuno Plus via Commerce AI for automation and AI-algorithms or can be built manually for Essential clients.

September

At the start of Q3 you can start diving into holiday plans with clients. Figure out their BFCM/December sale plans and put together a lead capture campaign leading up to them. We suggest using a lead capture offering early access, sale notifications, or VIP incentives over the weekend from September to November. Then once Cyber week starts focusing solely on conversions to close out the year.

October

If not already completed, we recommend using October for holiday execution. Completing promotion builds for the rest of the year, approvals, incentive confirmations, and scheduling through the end of the year.

November

Most clients at this time don't have time to discuss future strategies, so we recommend spending time focused on reviewing their account performance. Pull data on how different promotions performed, compare to historical performance, and keep an eye on key analytics throughout the season.

December

Discuss any New Year’s strategies with your clients that will go live once their holiday sales are over. Whether old promotions will be turned back on, if updates are needed, etc This is also a great time to build out a new customer campaign to build on success over the holidays, to turn first-time buyers into repeat purchasers.

For those looking for a more high-level CRO strategy, a quarterly campaign breakdown could look like this:

Quarter One: Commerce AI & Incentive Thresholds

For clients who are on the Justuno Plus plan, implement Commerce AI on their product pages. This helps visitors find products they may be interested in, increase items added to cart, and create an overall more personalized onsite experience. Run this against a control via an A/B test to ensure the recommendations are speaking to the client’s audience and placement is correct. Increase conversions using incentive thresholds with a countdown to unlocking the offer. These encourage visitors to shop and convert more to earn their prize, boosting sales and AOV at the same time.

Quarter Two: Cart Abandonment

Focus on rescuing abandoned carts, these are a high-intent subset of your client’s audience, and can be a quick win for boosting conversion rate. These promotions should include incentives higher than current welcome offers or other promotions to drive home the urgency of completing a purchase. This could include a free gift, free shipping, or other incentives besides a general discount.

Quarter Three: Holiday Plans

Start discussing holiday plans during Q3 with your clients. Find out their sale plans for BFCM/December where conversions should be the priority. Then implement a lead capture strategy from September to November offering early access, sale notifications, or extra incentives during the season. Building out their email/SMS databases leading up to the holidays means client’s will have the largest possible owned audience to market to and ultimately, pay less in acquisition efforts for a more profitable season.

Quarter Four: Analytics & New Year Strategy

This is a time where clients are too focused on making sales to discuss the future. Focus on creating reports comparing current performance to historical data for the holidays.This can help give direction in years to come as well as give information on how your visitors respond to different types of discounts. Start building out strategies for starting off the new year. Will old campaigns be turned on, will they need updating? You can also suggest new customer campaigns to engage first-time holiday buyers to build loyalty and increase repeat purchases.

Goal: Improve Lead Capture

This is for clients looking to focus on collecting more emails or SMS opt-ins to grow their marketable database. A monthly breakdown for this type of goal could look like this:

January

Start with static lead captures for email, SMS or both together that shows to all visitors or traffic that has not previously signed up. A simple design with a compelling offer to get started growing those lists is a fool-proof way to kick-start this strategy.

February

Next up create a new visitor lead capture, using a gamified promotion (spin-to-win, slot machine, etc.) that shows only to new visitors coming to the client’s site for the first time. You’ll reset January’s lead capture to show to traffic that hasn’t opted in yet, but may not necessarily be new to the site. This works because gamification is great for boosting engagement rates and making a memorable impression in new visitors minds, while static lead captures are more appealing to those who are familiar with the client already but may not have subscribed just yet.

March

A/B test the lead capture designs, creating a second version of the static lead capture from January with a slight difference in something like button color, CTA text, offer-type, etc. Run a test of this one versus the original version to see how performance can be improved for converting returning, non-subscribed traffic into opt-ins.

April

Typically a best practice is to not run a lead capture during sales since the focus should be on conversions rather than lead capture; but that’s not always an option. Use this month to craft solutions around the client’s sale calendar for lead captures that aren’t interruptive. Options include a tab that opens on click, a banner, corner slide-in and more so they can continue to collect leads without distracting from the main sale.

May

A footer lead capture is a must for e-commerce sites, use May to implement an in-page promotion targeting the space right above their site footer. This way you have a sleek way to opt-in to emails that’s consistently shown to visitors to fill in any gaps in the subscription funnel and can stay on even when other campaigns take priority.

June

Test out seasonal lead captures during June, testing this design compared to your current standard lead capture. Typically we see an increase in engagement and opt-ins when lead captures are updated to match holidays or the season. Something as simple as imagery or copy like “Summer Savings” can make a difference in performance.

July

A/B test your standard lead capture again with a different variation than back in March, this can be trying things like adding a tab, different incentive type or amount, new imagery, etc.

August

Time to start discussing holiday plans with clients to plan out the onsite holiday strategy, sales dates, incentives, etc. Start building these as summer winds down to avoid tension and stress closer to the season.

September

Start running lead captures for early access and sales notifications to increase engagement starting in September through November. Visitors are already starting to look at shopping for the holidays so giving them access or the start date can be a strong incentive during this time and make them look forward to purchasing from your client.

October

All of October should be dedicated to finishing the client’s November and December promotions. Scheduling, approvals, and confirmed incentives/codes should be done through the end of the year.

November

Most clients during this month will be too busy to discuss future strategies, so focus your efforts on monitoring their results. Pull data on different promotions performance, compare to last year’s if possible, and stay alert for any issues.

December

It’s time to look toward the new year, discussing with clients what promotions will go live after their holiday sales alongside campaigns targeting recently acquired customers to nurture them into repeat buyers. Whether you turn the same promotions back on from before the holidays or launch brand new ones is up to bandwidth and any previous years’ performance concerns. If you’ve successfully implemented the 12-month strategy pack for lead captures it may be time to move onto another goal focused on deepening these relationships.

For those looking for a more high-level general lead capture strategy, this is what each quarter can look like for your clients:

Quarter One: Segmented lead capture

Create lead captures for the client’s site for both new and returning visitors. We recommend using gamification for new visitors to boost engagement and make a lasting impression while static lead captures are great for returning visitors that haven’t subscribed yet. Either email or SMS can be collected through these depending on the client’s channel-focus, or they can do two-step opt-ins to collect both within a single promotion.

Quarter Two: A/B Test

Run A/B tests to see if the current designs can be improved for maximum effectiveness. Test out incentive types, design elements, tabs, imagery, and more to optimize each promotion for your client’s target audience.

Quarter Three: Holiday Lead Capture

Q3 is when you can start discussing the holidays with clients. Determine the BFCM/December sales plans and begin discussing how lead capture can fit into that. We suggest focusing on lead capture up until the holidays start and then pivoting to conversions during the actual sales periods. A lead capture strategy pre-holidays can focus on early access to sales, notifications for launches, or even a VIP-exclusive offer starting in September to maximize their database before the holidays.

Quarter Four: New Year Strategy

As we said above, lead capture isn’t a priority during the holiday season when you should be focused on just making sales. During Q4 you can focus on preparing for the new year instead and how to start fresh with lead capture strategies in January, but also, how your clients can nurture new customers into repeat buyers to continue capitalizing on holiday momentum.

Goal: General Performance

This is for clients looking to improve overall site performance without a specific KPI in mind. A monthly breakdown for this type of strategy could look like this:

January

Lead Captures, this would be an ESP and/or SMS capture shown to all visitors or visitors who are not opted in already. This is the number one strategy we recommend starting off with because without capturing contact information, non-purchasing traffic will be anonymous to your client and thus unable to be re-targeted or nurtured.

February

Exit offers are the second prong in a general performance improvement strategy. They help decrease bounce rate and increase time on site, both key web vitals for SEO and key indicators that your client’s website is providing the answer consumers are looking for.

March

Cart abandoners are the third and final prong of a foundational promotions strategy. Cart abandoners are designed to reduce the number of visitors exiting with items in their carts. By offering them a last ditch incentive, you can increase conversions, revenue, and/or average order value (AOV) by making them take a beat to reconsider their choice.

Pro Tip

This is often paired with free shipping or a percent discount that is higher than any other they would’ve seen on the client’s site so far., These promotions take advantage of a high-intent audience who just needs a little push to convert--give it to them!

April

A/B testing is key to learning and improving the client’s onsite conversion strategy. Take the lowest performing promotions you set up in Q1, then set up an A/B test changing the incentive or design to find the negative influence and maximize performance.

May

If your client is running ads, set up promotions that are triggered when traffic comes in from those campaigns that reinforces the incentive or messaging in the ad. This not only creates continuity across cross-channel campaigns, but doubles down on what drove the visitor to click in the first place.

June

For clients with a strong social media presence, creating promotions specifically for welcoming visitors coming from their accounts can be an effective way to create a great first impression and maximize organic social opportunities.

July

Returning visitors can be optimized to address low hanging fruit. For example, if you see that the average order value for returning visitors is low compared to new visitors, build a promotion that gives an incentive for returning visitors designed to encourage higher spending.

August

It’s time to start discussing holiday plans with your clients including incentives, sale days, early access and more. Starting this now creates less tension and stress for your clients. Plus, extended prep time means you’ll practically be on auto-pilot for Q4 and allow you to focus on other marketing efforts.

September

Run a pre-holiday season A/B test to try and improve low performing promotions. We suggest testing things like tab usage, incentive type or amount, design, imagery, etc. to see what resonates with the client’s target audience.

October

If not already completed, this month should be dedicated to completing promotions for November and December campaigns. Client approval, confirming incentives (coupon codes, etc.), and scheduling everything out for the next two months.

November

Most clients at this time don't have time to discuss future strategies, instead spend this time focused on the results they are getting. Pull data on how different promotions performed and if possible, compare them to last years to see if any last minute pivots are necessary.

December

Discuss with your client what promotions will go live after holiday sales end. Will pre-Q4 promotions be turned back on? Will updates be required? Start strategizing for how campaigns across channels can be leveraged to turn newly acquired holiday customers into repeat purchasers.

For those looking for a more high-level general CRO strategy, this is what each quarter can look like for your clients:

Quarter One: Foundations

Implement a lead capture, exit offer and cart abandoner on the client’s site with increasing incentives as visitors move further down the funnel. For example, new visitors get 5% off, exit offers (without items in cart) are 10%, and the cart abandoner is 15%. The further down the funnel a visitor is, the more likely a higher incentive will be the key to closing the sale.

Quarter Two: Social and Paid Media

For those with clients running paid ads, add a promotion targeting visitors from those campaigns to drive desired actions and elevate their omnichannel marketing experience. This can be as simple as a welcome promotion for visitors from social accounts or showing coupon codes and product imagery shown in the ad again onsite.

Quarter Three: Holiday Plan

Q3 is when you should start discussing holiday plans for BFCM through December. During this time conversions should be the priority rather than other things like lead capture, so any lead capture campaigns should run from September through the start of November Sales. Run a lead capture that uses early access to sales, being notified when a sale starts, or an extra incentive to the sale to collect high-intent subscribers to convert during Q4.

Quarter Four: New Year Strategy

During this quarter, when holiday sales are top of mind, you’ll also need to prepare for the new year. Will you be using the same promotions? Will there need to be updates? Brand changes? Make sure you’re ready with new customer campaigns to capitalize on your holiday growth to turn first-time purchasers into repeat customers. Maybe they’ll be ready to move toward a more targeted strategy focused on a specific metric rather than general performance to build on their growth from the year.

Tap into new Streams of Revenue

The Justuno Partner Program is a diverse group of agencies, marketers, consultants, and affiliates who use the Justuno platform to improve CRO for their clients. In joining the Justuno Partner Program, you’ve become an integral piece of our expansive ecosystem of partners and providers growing and scaling their businesses with Justuno. As a service partner, you can also look at effective ways to:

Land more clients for your agency

Generate more clients for your agency by offering new CRO services using our lead generation and sales funnel templates for agencies.

Generate better results for your clients

Show positive ROI from your services with impact on lead generation and sales performance by creating targeted conversion campaigns for your clients.

Streamline your workflow and services

Build and manage all of your clients' campaigns from one platform, without coding. By templatizing your work and ease of integration with 100+ apps, you’ll be able to create repeatable strategies resulting in happier, long-term clients.

Earn more recurring revenue

Create a new revenue stream with campaign management services and earn recurring commissions when you sign up new clients on their own Justuno accounts.

We offer our partners four great ways to grow their service business and generate additional revenue. Below are some recommendations for how to integrate Justuno into your offerings:

Stand-Alone Services

This has been one of the most profitable routes for our solution partners, with most managing Justuno on behalf of their clients. Some partners offer Justuno as a stand-alone service similar to Paid Ad or Email/SMS management.

Building recurring revenue through retainers and packaged services gives you the peace of mind to focus on scaling your business with consistent growth.

Offer a roadmap for Justuno campaigns similar to other managed channels featuring a set price for management and number of deliverables.

Estimate hours needed to build/report on your deliverables

We recommend months 1-3 are used for onboarding to test and optimize your onsite approach. With months 3-12 for customized strategies based on results and opportunities.

Expand Existing Services

Our top service partners utilize Justuno as a tool that supplements their existing services to improve channel performance.

By providing specialized services linked to popular platforms like Klaviyo, Postscript, and Justuno you’re creating a valuable synergy with the tools high growth marketers and companies are currently using while augmenting the success of your off-site campaigns.

Hour-Based or Feature Pricing

We also have partners who take Justuno features and sell based on hours or build management.

Similar to how you might price when creating a new website, you can offer advanced use cases to be built based on a package, for example a return visitor campaign, or simply building out seasonal packages.

This is easy to incorporate in the current service model with varied pricing based on hours to complete.

Refer clients to Justuno

The most standard method is simply referring clients and earning commission through our Partnerstack portal. The more referred MRR or closed accounts, the higher commission percentage earned.

Four tiers with commission ranging from 10-25%

Many service partners have yet to consider alternative ways of generating revenue beyond their current business model. Explore platforms like Justuno to incorporate into your model, for upselling services, improving current channels for retention, or simply as an additional revenue stream. Your agency will love our multi-channel platform that allows you to sell a variety of services how you want at scale.