How Pura Vida Increased Sales by 164%


With complete control and scalability, Pura Vida saw email capture rates increase by more than 15% and sales conversions increase over 23% in one month’s time.
Email Capture Rate Increase

Inside you'll find...

In just one month…

Facing the complex problems of scaling a company, Pura Vida needed a reliable solution with powerful insights. Justuno’s Professional Services team guided the transition of all of Pura Vida’s marketing campaigns to ensure they didn’t miss a beat.

After moving to Justuno, one of Pura Vida’s biggest pain points was solved from the start — data transparency. With Justuno, Pura Vida had full access to brand performance reports, including high-level metrics on acquisitions, clicks, conversions, and more.

About Pura Vida

Pura Vida manages their e-commerce operations around Shopify Plus. Integrating Shopify Plus with Justuno is almost effortless, or as Pura Vida described, “It just connects. The integration was a breeze!”

With Shopify Plus as the e-commerce foundation, Pura Vida built their marketing dream team with other best-in-class technologies that easily integrate with Justuno: Oracle Bronto and Bluecore. Justuno agency partner, Elite SEM, manages Pura Vida’s email marketing strategy, leveraging Oracle Bronto for marketing emails (ESP) and Bluecore for triggered and behavioral emails.

Pura Vida Case Study
Pura Vida Logo

Since moving to Justuno, we tripled our performance and have understood customer behavior during times of rapid growth!

Griffin Thall
Co-Founder & CEO

Related Resources

Snow Monkey

Learn how Snow Monkey, a vegan ice cream retailer, used a geo-targeted email campaign to maximize revenue from paid ads with UTM parameters.

Read More
Justuno MuteSix Case Study


By deploying Justuno to quickly grow targeted lists and also retargeting those leads with a strong nurture strategy, MuteSix has been able to squeeze even more value out of their clients’ budgets.

Read More
CocoFloss Justuno Case Study screenshots


Learn how Cocofloss, a luxury dental floss company, executed a full-funnel marketing campaign utilizing paid social and strategic on-site messaging to achieve some astounding numbers in a short time.

Read More
Shady Rays Case Study Mockup

Shady Rays

With help from the Justuno Professional Services team, Shady Rays increased their email list by over 200,000 leads in just six months. Learn how Shady Rays increased engaged conversions while decreasing bounce rate.

Read More

Download the Pura Vida Bracelets Case Study

Justuno Professional Services logo
Justuno Plus logo

Contact Us