Shipping requirements are the number one reason shoppers don’t complete the checkout process. Whether it’s price or delivery deadlines, countdown timers can help to create transparency from the start so that consumers aren’t surprised and frustrated by the time they reach checkout. Create an in-page countdown timer on product pages to let consumers know how much time they have left to complete their purchase to receive their delivery by a specific date. If you don’t want to offer free shipping nationwide but still want to experiment with its benefits, display a geo-targeted banner for consumers within a certain radius to offer free shipping if they checkout before midnight.
FOMO is everywhere these days, with “Limited-time offer!” and “Don’t miss out!” subject lines appearing in consumers’ inboxes on an almost daily basis. However, compared to these vague statements, countdown timers add credibility to the urgency by showing a specific timeframe to take action. The less time left on the clock, the more pressed the consumer feels to buy now.
While everything else on the page is static, actively counting down timers consistently draw the shopper’s eye back to your promotion. Countdown timers are a plug-in you can add to any Justuno promotion — layer it on top of an animated background or combine it with a spin-to-win so that it can only be played for the next five minutes. The options are endless for these promotions.
