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Shady Rays
Driving a 440% Increase in Conversions Through Onsite Messaging
With help from Justuno, Shady Rays increased their email list by over 200,000 leads in just six months. Learn how Shady Rays increased engaged conversions while decreasing bounce rate.
Results
Beyond Shady Rays’ initial goals, the collaborative nature of the Shady Rays and Justuno teams also led to a nearly 8% decrease in engaged cart abandonment and sparked a campaign that found 16% of visitors are more likely to convert if they engage within the cart.
440%
Increase in Engaged Conversions
14%
Decreased Bounce Rate
“Justuno is a partner that I never have to go back and ask where things are or follow up on deliverables, which is rare.”
Chris Ratterman, Founder and CEO of Shady Rays
200,000
Collected emails in 6 months
16%
More likely to purchase when a Justuno promotion is displayed
8%
Reduction in engaged cart abandonment
How We Did It
Increased Engaged Conversions. Decreased Bounce Rate.
With Justuno, Shady Rays had full access to performance reports, including high-level metrics on acquisitions, clicks, conversions, and more. And as a Shopify Plus user, Shady Rays was able to integrate their store with Justuno at just the click of a button.
Within six months, Shady Rays collected nearly 200,000 emails with help from Justuno’s professional services team. In addition, engaged conversions rose by nearly 440%, while their bounce rate decreased by 14%.
This success was largely due to the utilization of A/B testing. Working together, Shady Rays and Justuno tested every version they could to find the most effective way to entice and incentive visitors.
Beyond Shady Rays’ initial goals, the collaborative nature of the teams also led to a nearly 8% decrease in engaged cart abandonment and sparked a campaign that found 16% of visitors are more likely to convert if they engage within the cart.
A Reason to Buy Now
Founded in 2012, Shady Rays sells polarized sunglasses built to withstand the most active of lifestyles. As an independent company also dedicated to fighting hunger through their partnership with Feeding America, Shady Rays runs lean with a small in-house marketing team.
CEO and Founder, Chris Ratterman and the team at Shady Rays have been able to steadily increase visitors to the site, however, converting those visitors to customers is a continual challenge.
“Especially for new visitors, teaching them about the brand and giving them a strong incentive to convert on a product that they’ve never seen before can be very difficult, but made much easier with JustUno.” said Chris Ratterman.
Limited Team. Limited Time.
Rather than allocate already thin resources to learning CRO and creating new designs, Shady Rays decided instead to lean on Justuno’s professional services team.
“The back end is very easy to use and I like it a lot myself, but I don’t have the time to work in it. And I knew the team at JustUno would have a better ability to do it regardless” said Ratterman.
“To know the rules, to be able to get things done quickly and to design promotions in line with best practices is something that is turn-key with Justuno.”
“Kelsey is among the best and most responsive account managers across all of our partners.”
Chris Ratterman, Founder and CEO of Shady Rays
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