Success Stories
How We Did It
Grow Pronto ran a series of A/B tests to determine which incentive would be most effective for taking AmmoSquared's email pop-up to the next level. Previously, they were using native forms in their ESP that converted at roughly 4.5%, but they needed that number higher if their revamped email marketing flows were going to have the desired effect. Once they built a more optimized lead capture with Justuno and landed on the right offer, the results were immediate: a $20 store credit won the A/B tests and, once implemented, reached a 20% opt-in rate, a major lift of around 3X what it was previously. This improvement helped AmmoSquared significantly boost subscriber acquisition and downstream funnel performance with minimal setup time, powering the more effective welcome campaigns Grow Pronto had created in Klaviyo. The payoff shows up not just in the opt-in rate but also in on-site behavior: visitors who interacted with the Justuno pop-up spent double the time on site, jumping from 5 minutes to 10, and browsed far more content, averaging 12.78 pages per session. That lift in engagement is crucial for a brand like AmmoSquared, which relies on a subscription-based business model and a unique product.
