Success Stories
How We Did It
Ruff Greens set out to take their email pop-up to the next level, replacing the native ESP forms that were converting at roughly 2.5%. After building a more optimized lead capture with Justuno, the results were immediate—their email opt-in rate skyrocketed to a jaw-dropping 25%. For a sleeker look that would drive engagement, they went with a full-screen takeover featuring a micro-commitment on the first screen and prominent product visuals, with one version for their canine line and one for their feline line, enrolling new subscribers into segmented welcome campaigns in Klaviyo. Grow Pronto also set up an exit offer for visitors leaving the site without opting in—a smart way to bookend the session and capture additional sign-ups from shoppers who were interested but just not ready.
“Working with Grow Pronto has obviously been great, and we loved the addition of Justuno. We even started using Justuno on our other account, Texas Superfood, and are seeing a 10%+ conversion rate on that store too.”
Rick B.
Director of Marketing, Ruff Greens
