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Ruff Greens
Migrating To Justuno Led To 25% Opt-In Rates
Ruff Greens is a premium subscription supplement brand for those looking to add more nutrition to their pet’s diet. Helping to improve dogs’ health, energy, and longevity. They came to Grow Pronto to help them optimize their email marketing efforts and shortly thereafter came on to Justuno. They needed a more advanced pop-up than the native form in their ESP to start optimizing the customer journey from the very beginning.
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How We Did It
High-Converting Lead Capture Redesign
First, Ruff Greens wanted to take their email pop-up to the next level. They were using native forms in their ESP which had an opt-in rate of ~ 2.5%. Once they built a more optimized lead capture with Justuno…the results were immediate. Ruff Greens email opt-in rate skyrocketed to a jaw dropping 25% with Justuno.
Ruff Greens wanted a sleeker look to improve engagement with their lead capture—they went with a full screen takeover style that featured a micro-commitment on the first screen and visually highlighted their products.
One version for their canine line and one for their feline line. These new subscribers were then enrolled into segmented welcome campaigns in Klaviyo.
Grow Pronto also set up an exit offer triggered for visitors who were leaving the Ruff Greens site without opt-ing in to the initial lead capture. This was a great way to bookend their session and drive additional sign-ups from those who were interested but just not ready.
“Working with Grow Pronto has obviously been great, and we loved the addition of Justuno. We even started using Justuno on our other account, Texas Superfood, and are seeing a 10%+ conversion rate on that store too.”
Rick B., Director of Marketing, Ruff Greens
Justuno + Grow Pronto
Grow Pronto builds, manages, and optimizes all popups and flows, ensuring seamless integration between Justuno and backend platforms to maximize subscriber growth and LTV. They coordinate their MarTech stack for subscription and Email to ensure a seamless on and off-site experience at every turn.
Ruff Greens is just one of many clients that Grow Pronto uses Justuno for, using our seamless integration with Shopify to power onsite messaging and conversion optimization for brands of all sizes across diverse industries, including sporting goods, food & beverage, pet care, and more.
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