3. Sticky Announcement Banner

Website banners are one of the most effective and underutilized pop-up examples around—and making them sticky is the perfect way to pin your message to the top (or bottom) of the website page to keep it low-profile but still visible as visitors shop and scroll through your page.

Common messages are free (or threshold) shipping offers, lead capture, quiz initiation, site-wide sale announcements, countdown timers, and general branding.

Additional design elements can be added, like a text ticker for movement, dynamic content like the example above, a countdown timer, etc. Justuno designs are responsive, so your banner size will be optimized for desktop, tablet, and mobile visitors with no additional effort!

4. Full Screen Takeover

For those who want to go truly all-in on their pop-ups, nothing is quite as effective as a full-screen takeover. This pop-up functions like a landing page, completely covering the visitor’s screen with your offer/branded pop-up design to drive the desired action.

Here are a few important things to keep in mind when using full-screen pop-ups:

• Don’t do them on the first-page load for traffic from Google search (they’ll ding you for this)
• Make sure always to have a close button accessible & obvious. We often use two, one in the upper right-hand corner and one as text beneath the CTA
• Offer real value; this pop-up is interruptive, which makes it effective, but if not done well, it can also be annoying to visitors—so plan accordingly
• These can be great as a behaviorally triggered pop-up, meaning the visitor clicks an element that opens them up. Like a floating tab or other embedded CTA on your website

5. Exit Offer with Lead Capture

While we don’t always recommend using exit offers as your main source of list growth, they can come in handy for targeting certain segments, like those who closed your new visitor pop-up without opting in.

Change up this offer to make it more compelling by:

• Adding tiered incentives (10% off in welcome, so 15% off upon exit)
• Offering additional help to find what they need + lead capture (i.e., product quiz)
• Free or expedited shipping
• Adding a timer to drive same-session conversions
• Make it all about the experience. Launch a survey to discover what is causing them to leave your site in the first place
• Ask a simple question to discover active traffic channels you are not taking advantage of – Where did you first hear about us?

6. Cart Abandonment Pop-Up with Timer

For visitors who add items to their cart and then go to exit—fire a cart abandonment pop-up with a timer to drive same-session conversions via urgency and FOMO. In this example, we’re reminding them that their cart contents aren’t guaranteed for long and may be gone if they leave them behind.

Timers are easy to add to your pop-ups and fully customizable, so you can achieve any look you want. This corner/fly-out placement is great for non-intrusive messaging that catches their eye but doesn’t overwhelm them—simple, effective, and a must-have.

7. Product Recommendation Carousel

Product recommendations are one of the best ways to add value to your product description pages, helping visitors navigate your site and find exactly what they want while boosting average order values.

Justuno’s intelligent product recommendations can be placed anywhere on your website (in-page, in a pop-up, in cart/on cart pages, order tracking pages, etc.), giving you unlimited options for how to use them.

Add these product recommendations easily:

• No code/dev help required; all you need is an element to target
• Seamless in-page placement makes it appear native to your site
• Use advanced targeting/filters to achieve maximum personalization. Choose from five algorithms as your base goal, and then use our filters to make it as personalized as you’d like for every scenario.

8. Two-Step Lead Capture

Want to focus on growing both email and SMS databases at the same time? Use our two-step lead capture to do just that!

These multi-screen pop-ups collect email addresses on one and phone numbers on another. The thought behind these is that once visitors complete step one (usually the email opt-in), they’re more likely to complete step two. That may or may not be the case with your audience. The good news? Justuno smart frames allow you to target visitors based on what they did/didn’t complete, so those who only opted in to email? Ask for SMS opt-in only on their next visit or vice versa!

9. Coupon Pop-Up (Tab)

If you want to go the non-intrusive route but still want to give visitors the option to claim a coupon/other incentives—use a small, floating tab in the corner that, when clicked, opens a bigger pop-up.

Key things to keep in mind for this type of pop-up design:

• Keep the two designs similar for a more seamless experience
• Use dynamic coupon codes from your e-commerce platform to avoid coupon abuse
• Encourage same-session conversion with click-to-copy or click-to-apply codes for easy use at checkout
• Track click engagements easily with Justuno analytics & custom dashboards

10. Cart Abandonment Last Viewed Item(s)

For the window shopping segment, cart abandonment is a daily occurrence, but that doesn’t make them a low-value segment, just low-intent! Use a cart abandonment pop-up that directly pulls in an image of the item(s) in their cart to remind them of what they have and offer to email it to them along with a coupon.

The dynamic element of the cart content provides instant personalization, making an opt-in more likely. A/B test the messaging, target audience (new or return), offer, & number of products used to find the sweet spot for preventing cart abandonment & future conversion of those who do exit anyway.

11. Checkout Cross-Sell Product Recommendation

In-cart and checkout page cross-sell recommendations are some of the most effective ways to optimize your BOFU. Just like tossing a candy bar in the cart at the grocery store, these are perfect last-minute impulse additions, and the more related to their current cart contents and past survey responses, the more likely they are to return higher engagement & conversion rates!

Combine these add-on product recommendations with other strategies for maximum results:

• If you only offer free shipping over a certain amount, suggest products that would get them to that threshold
• Suggest complementary/related items to enhance their experience
• “Mystery” product add-ons in exchange for deep discounts
• Free samples/GWP for those wanting to encourage future potential purchases
• Encourage product/category discovery with our algorithms for increased CLTV + brand engagement
• And so many more!

13. Exit Offer with Buy Now Pay Later

A great non-discount incentive to place on your exit offers is your BNPL (Buy Now, Pay Later) options. Adding this to your exit offer can help reduce sticker shock, showing shoppers that they can, in fact, afford the items in their cart.

Other ways BNPL impacts your business:

• Increased AOV by giving shoppers the ability to pay in multiple installments for a lower impact on their wallet today, encouraging higher cart values.
• Boost overall sales with a flexible checkout that’s less effort and removes chances for abandonment.
• BNPL fosters loyalty & retention with easy & repeatable purchase experiences.

16. Social Media Traffic Loyalty Program Opt-In

If you’re driving traffic to your website from social media, then make sure UTM targeting is dialed in so the imagery in your pop-ups is similar to your social content. You can make this super granular by targeting traffic from specific influencer campaigns with their content or broaden it by simply targeting by platform.

71% of consumer buying decisions are influenced by social media – and that funnel started with awareness and interest, something that visual and video content sites are ideally suited for. Making this social media traffic incredibly valuable to not only convert initially but continually as repeat customers as well. Loyalty program opt-ins from this traffic can:

• Become a source of UGC
• Grow your influencer/affiliate marketing program
• Create a highly engaged customer segment
• Organically grow your social media accounts
• And so much more

19. Free Shipping Threshold Banner

A free shipping threshold allows retailers to choose which cart totals to offer free shipping on and then use it as a conversion tool. Using Justuno’s dynamic cart value functionality, you can display the exact dollar amount needed for a shopper to unlock free shipping (or any other offer). As they add items to their cart, the banner dynamically adjusts in real time to reflect the right amount left. 

By clearly seeing how close they are to “earning” free shipping, visitors are much more likely to spend a little more to unlock their reward. Threshold offers not only help boost AOV and lift conversion rates, but they also give customers the opportunity to earn something they want.

22. Quiz Landing Page

Launch new landing pages quickly and easily with the same level of dynamic personalization your pop-ups have. This quiz landing page is perfect for driving new visitors (specifically paid traffic) to help them find the right product to suit their needs while also learning more about your brand.

Collect valuable zero and first-party data to build up strong profiles from the point of opt-in. Use this data for segmentation and enhanced personalization later on for higher profit margins and customer lifetime values.

23. Product Drop Landing Page

Play on exclusivity and FOMO by using a landing page to announce a product (or brand) drop. This template has the option of email or SMS so visitors can pick their preferred channel though with something time-sensitive like a drop…SMS is usually the way to go. And the countdown timer lets them know just how long they have to wait!

This landing page is perfect for those:

• Launching a new brand or website
• Unveiling new collections or lines
• With limited-time releases or seasonal products
• And more!